With about one out of every three children in this country obese or overweight, it’s more important than ever to focus on healthy choices and changes that families can make together. Throughout March, which is National Nutrition Month, BeSmartBeWell.com shares stories of real families like Cindy and her children, who got healthier by cutting out junk food and exercising more.
“We lost over 200 pounds together as a family,” says Cindy in a video on Be Smart. Be Well. “After going back through and looking at pictures of where we were to where we’ve come, it’s just absolutely amazing!”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodobesity/50831
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Energy efficiency is at the heart of Europe’s growth and transition to a resource efficient economy. The European Union aims to save 20% of its primary energy consumption by 2020 (compared to what has been forecast). Everyone’s contribution is crucial in meeting this goal. By better insulating buildings we can reduce energy consumption by 28% by 2020. By choosing modern energy-efficient refrigerators, freezers, dishwashers etc. we can use significantly less energy than with older appliances. By buying lighter vehicles or using low fuel consumption tyres we can double the fuel efficiency of an average car.
This video clip provides an overview of the European Union’s energy efficiency objectives and shows how each of us can make the difference, be it in our professional or private life. This video clip was disseminated in France, Belgium, Netherlands, Ireland, Poland, Spain, Italy, Germany, Austria and United Kingdom.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53791-european-commission
Stiefel, a GSK company, announced today that Hats On For Skin Health, its global campaign with the International League of Dermatological Societies (ILDS), has raised enough funds to produce 15,000 sun-protective hats for albinos living in East Africa and has already distributed more than 2,000 hats. The hats are being distributed from Tanzania, where estimates are that 98 percent of albino children will die before the age of 40 from cancers of the skin – a direct result of the sun’s damaging rays. Worldwide, albinism affects about one in 20,000 people. However the incidence of albinism in Sub-Saharan Africa is significantly higher than in the rest of the world, specifically in Tanzania where the incidence is one in 1,429.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55030-stiefel-gsk-ilds-hats-on-for-skin-health-campaign-east-africa
Hotels.com®, the expert in online hotel booking and home to more than 20,000 hotel destinations worldwide, released its biannual Hotel Price Index™ (HPI®), reporting on the most popular travel destinations and the average price paid by travelers while visiting those destinations.
The HPI is a regular survey of hotel prices in major city destinations across the world, based on hotels.com bookings. Prices reported are those actually paid by customers (rather than advertised rates) during the calendar year of 2011. On a global scale, hotel prices increased by 4 percent on average in 2011 over 2010, while average prices in North America increased 5 percent year-over-year, continuing the process of steady recovery from the lows of 2008. Entering the third consecutive year of moderate price rises for guests, the global average price is still lower than it was in 2005, such was the depth of the financial crash-inspired trough.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52873-hotels-com-price-index-five-percent-rise-in-2011-in-north-america
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
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Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
As the United States and Europe grapple with economic uncertainty, the Canton Fair has become an even more essential platform for foreign businesses seeking trade opportunity and new territory for business.
The Canton Fair is the largest trade fair in China, drawing the best of Chinese manufacturers and more than 2,000 foreign companies from over 50 countries every year, including the US, Japan, Germany, Italy and the UK. In response to the global economic crisis, the fair had adapted in recent years to present new opportunities for foreign and Chinese businesses, as well as buyers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55419-tap-into-the-china-opportunity-at-the-canton-fair
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Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
