https://youtu.be/ZEFQPyV8vt4 Technology poses challenges to just about every industry. This includes things such as the newspaper industry coping with a shift from print to digital products, or the music industry moving to web-based distribution models, versus the now-antiquated record store. Make no mistake: new technology is a great thing that generally makes life easier. But it’s also important to remember that these new innovations aren’t always problem-free.
In today’s always-on world, people are more digitally-connected than ever before – yet less connected to one another in meaningful ways. That’s why Murad®, the pioneering clinical skincare brand, is launching the EyesUp Campaign, a new initiative designed to educate people about the danger of digital-only relationships and the power of real-world human connection. Through the campaign, Murad is encouraging people around the world to go “EyesUp” and connect with one another in real life.
Renowned as the “Father of Internal Skincare,” Dr. Murad’s groundbreaking work and research over the past decade has centered on helping people cope with Cultural Stress™, or the stress of modern living. The hallmarks of Cultural Stress include digital dependency, the inability to disconnect from work, and lowered self-esteem due to increased social expectations.
To view the multimedia release go to:
https://www.multivu.com/players/English/7833456-murad-skincare-eyesup-campaign/
Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
To view the multimedia release go to:
https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/
For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.
The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118351-order-of-cholula-noah-syndergaard-sweet-habanero/
Still searching for the perfect gift to give to a generous dad this Father’s Day? Look no further – Crown Royal is giving dads the royal treatment and enabling you to “Crown Your Father,” this month, creating a unique digital portrait that you can share with dad on social. Now through June 19th, sons, daughters and spouses who are 21+ can visit www.CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere.
Users can choose from five different royal backgrounds, each specially created for the “Crown Your Father” experience, that depict dad in kingly poses – standing atop a cliff next to a lion or relaxing on a throne with a glass of Crown Royal in hand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8116851-crown-royal-fathers-day-crown-your-father/
Each day in the U.S. 91 people die from an opioid-related overdose, and the numbers are increasing. In observance of International Overdose Awareness Day on August 31, American Addiction Centers (AAC) and Recovery Brands are launching a nationwide awareness campaign on how to prevent deaths from opioid overdoses. The campaign features shareable online resources, including an animation video about how an overdose impacts a body, an infographic about how to administer overdose medication, and powerful videos of survivors sharing the life-saving lessons they learned during their darkest hours.
“This is a meaningful endeavor as we partner with our parent company, AAC, in order to present several life-saving resources for people impacted by addiction,” said Ruchi Dhami, director of market insights and development at Recovery Brands, a provider of digital addiction treatment resources. “Since such a large amount of individuals look for information online about addiction and treatment, we wanted to ensure comprehensive education surrounding opioid overdoses existed and is easily accessible for individuals and families impacted by addiction.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8130951-american-addiction-centers-opioid-overdose/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Volvo Cars, the premium carmaker, is inventing a new model of car access with the launch of the new Volvo XC40 and the new ‘Care by Volvo’ subscription service. This will make having a car as transparent, easy and hassle free as having a phone: a national, ready-negotiated monthly fee, combined with getting a new car every 24 months.
After ordering online, Care by Volvo customers will be able to drive away in a new Volvo without having to worry about the traditional extras such as down payments, insurances, taxes, service fees and geographical or customer age related differences.
Furthermore, Care by Volvo will, depending on regional availability, offer a range of digital concierge services, such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8181852-volvo-xc40-hassle-free-as-mobile-phone/
In another first for the travel industry, Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it is launching OceanView – the world’s first over the top (OTT) digital streaming channel from a travel provider for completely free access on land and at sea to compelling, immersive and experiential travel content for viewers across the globe.
To view the multimedia release go to:
https://www.multivu.com/players/English/8180951-carnival-corporation-streaming-channel-oceanview/
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
