Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Just in time for Father’s Day, Camouflage and On Tap™ join last year’s introduction MMM, Bacon!™ and original Man Candles Man Town™ and Riding Mower™. The Man Candles collection, which was an instant hit when it debuted in 2012, was created uniquely for men to enjoy in their “man town,” wherever that may be in the house. These limited edition fragrances are available now at Yankee Candle’s over 500 retail stores, at www.yankeecandle.com and select specialty retailers and gift shops. Yankee Candle is launching a series of social media contests offering consumers the chance to win samples of the Man Candles III collection!
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7221651-yankee-candle-heads-outdoors-new-man-candles-fragrances
BACARDÍ rum, the world’s best-selling and most awarded rum, took center stage at the BACARDÍ Loud & Untameable LIVE event presented by BACARDÍ rum and VICE. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre in celebration of its founders’ triumph against extraordinary odds, including the fight for Cuba’s independence from Spain.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7144851-bacardi-usa-celebrates-cuban-independence-day-loud-and-untameable
One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – begins today. Volvo Cars has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Uneven skin tone has emerged among the top beauty concerns for women, becoming somewhat of a global obsession. With that in mind, Artistry® scientists created a powerful combination of botanicals and innovative brightening technology.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7075159-amway-artistry-launches-ideal-radiance-line-fight-skin-discoloration
Solganix is a Bay Area based, live Hip Hop, Funk, and Soul band. First Four is the first single off the band's latest project, the First Four Ep. Lyric video created by Luis Hernandez. You can get more information on Solganix at http://www.facebook.com/solganix
Hanes®, America's No. 1 apparel brand for men, women and kids, knows the importance of all-day comfort. To demonstrate just that, Hanes teamed up with comedic Vine sensation Logan Paul as he travels the country attending various events filming a series of video dares created by his fans. Ideal for any situation where it's essential to stay cool and dry, Hanes X-Temp is an innovative technology that wicks moisture and adapts to temperature by speeding or slowing cooling for all-day comfort. The Hanes X-Temp product line includes underwear, T-shirts and socks for men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7272951-hanes-x-temp-technology-keeps-comedian-logan-paul-cool-on-nationwide-tour/
Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
This video is created by The Daily Reminder.
References to the hadith mentioned:
1) In Musnad Al-Imam Ahmad: Classified as Saheeh by the scholar Imam Ahmad Chaker.
2) And it can be found in Saheeh ibn Hebban: Classified as authentic by Ibn Hebbaan.
3) And it can be found in Saheeh ibn Majah: The scholar of hadith Imam Al-Albani classified it as Saheeh (authentic).
For Autumn-Winter 2014/15, Alberto Guardiani has created a futuristic collection where the trait d’union connecting tradition and the future is ongoing experimentation and design research; the lightness of innovative materials, the cuts of the leather, and the artisan craftsmanship are expertly combined with the functionality of the designs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762526-alberto-guardiani-collection/
In December 2012, we posted an OnSafety blog, warning of furniture, television and appliance-related tip-over incidents. At that time, CPSC reported nearly 350 deaths, most involving young children. Since then, more than 80 people have died when a dresser, TV, bookcase, table, appliance or other large item tipped over and fell on them. A new report from our staff indicates that 430 tragic deaths occurred between 2000 and 2013, and an estimated 38,000 annual injuries, many of which were serious, from 2011 through 2013.
In most of the incidents, a child was crushed by the product or struck on the head by the product. What is remarkable is the number of families who have turned tragedy into advocacy. Jackie Collas, a Philadelphia-area resident, is using social media to honor her son, Curren, and encourage parents to anchor their furniture. Lisa Seifert of Chicago created Shane’s Foundation to honor her precious son and to increase awareness, education and safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7085251-cpsc-reports-430-tip-over-deaths-anchor-it-and-protect-a-child/
