VTech Electronics North America, LLC (www.VTechKids.com) is bringing bigger roars to the toy vehicle aisle as Attila the Ankylosaurus, Span the Spinosaurus and Brok the Brachiosaurus join the other award-winning Switch & Go Dinos on shelves today. All seven durable, unique and collectable Switch & Go Dinos are now available both online and in store at all major retailers, ranging in price from $15.99 to $49.99. In conjunction with the full launch of the toys, VTech is unveiling the ‘Show & Tell with Switch & Go’ video contest, which encourages children to use their imaginations to discover the ultimate dinosaur and car combination toy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57706-vtech-kids-show-tell-switch-go-dinos-video-contest-nickelodeon
As part of its charitable giving program, jcp cares, jcpenney is supporting Teach For America, an organization committed to developing teachers and leaders to make America’s schools great. Throughout the month of September, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to Teach For America.
Teach For America works in partnership with communities to expand educational opportunities for children facing the challenges of poverty. Each year, the organization recruits and develops a diverse corps of outstanding individuals of all academic disciplines to commit two years to teach in high-need schools and become lifelong leaders in the movement to end educational inequity. Today more than 10,000 corps members are teaching in 46 urban and rural regions across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54267-jcpenney-invites-customers-to-support-teach-for-america
Approximately 71 percent of students report bullying as an ongoing problem and almost one out of every 10 students drops out or changes schools because of repeated bullying. Moreover, military kids that have added stresses like deployment and relocation are more susceptible to bullying. This month, best-selling author, motivational speaker and USO Tour Veteran, Trevor Romain, kicks off his Fall USO World Tour to help children and their parents recognize the signs of bullying and how to address it- whether the child is the victim or the bully.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57349-uso-world-tour-trevor-romain-military-families-recognize-signs-bullying
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Childhood lead poisoning is considered the most preventable environmental disease among young children, yet nearly one million children are affected. To coincide with National Lead Poisoning Prevention Week (October 21 -27), the Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), U.S. Department of Housing and Urban Development (HUD), and the Ad Council are encouraging all families to get their children (ages 0-6) and homes (built before 1978) tested for lead poisoning. To extend this critical health message to caregivers, parents and pregnant women, they redistributed their national Lead Poisoning Prevention public service advertising (PSAs) nationwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58497-epa-hud-and-coalition-educates-families-about-childhood-lead-testing
The Akshaya Patra Foundation, NGO in India, runs one of the worlds largest mid day meal program. This video shows the operations as well as the feeding of the children
Akshaya Patra expanded its operations. We began in August 2003 in the holy city of Vrindavan. In keeping with the regional preferences of the children in the area, a roti machine which makes 40,000 rotis per hour
To promote the adoption of teenagers from foster care, the Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs). Today, more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58394-ad-council-adoption-psas-raise-awareness-of-teenagers-in-us-foster-care
Research led by the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project has identified a fusion gene responsible for almost 30 percent of a rare subtype of childhood leukemia with an extremely poor prognosis.
The finding offers the first evidence of a mistake that gives rise to a significant percentage of acute megakaryoblastic leukemia (AMKL) cases in children. AMKL accounts for about 10 percent of pediatric acute myeloid leukemia (AML). The discovery paves the way for desperately needed treatment advances.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58586-st-jude-children-s-research-hospital-gene-sequencing-childhood-leukemia
In the all-new epic adventure from Dav Pilkey, George and Harold travel through time to save Captain Underpants and the world from certain destruction! Captain Underpants and the Revolting Revenge of the Radioactive Robo-Boxers By Dav Pilkey http://www.pilkey.com/ or http://www.scholastic.com/captainunderpants/books/author.htm Children/teachers/parents/humor
