Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
Things defying gravity and floating away into the sky, people flying and unimaginable objects gliding around have all fascinated us forever. Our television and films have routinely offered us computer-generated treats that seem astonishingly real. While theatre and Live entertainment slowly regains our attention, There is a need to have this same magic of flight recreated on stage. Live. There’s a need to have dancers perform in thin air, of cars ‘driving’ up the sides of buildings, of a superstar ‘flying’ onto the stage in front of our very eyes. And there is a crying need for doing all this with utmost safety.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400522-natura-aerial-rigging-flying-safe-and-effortless
Food Network’s long-running competition series Food Network Star is back for a tenth season in June, with culinary icons Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize - their own show on Food Network.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045233-food-network-star-season-10/
To find the best candidates for an
exciting career in the Navy we set a challenge. See how engineering
students turn a billboard into a fully functioning remote controlled
vessel.Over the course of a weekend the students modelled
the LHD (Landing Helicopter Dock) - a new Navy vessel entering the
Australian Defence Force with one of the most capable and sophisticated
air-land-sea amphibious deployment systems in the world.
John Peden was one of those larger-than-life personalities. “When he would walk into a room, it was like all the attention was on him,” said his stepdaughter, Jenna Peden. “He just had this power emanating out of him.”
The 6-foot, 4-inch former U.S. Air Force captain was a respected dental surgeon in Nashville. He was active in his church and made many mission trips to provide dental care in Central America through Health Talents International.
That’s why it was such a shock to his family and friends when an MRI revealed a brain tumor the size of a golf ball. “Life as we knew it was no more,” said his wife, Vicki Peden. “John never worked another day in his life.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7100754-northwestern-mutual-client-stories-planning-preparation-pay-off/
Michelin announced today it will expand the market footprint for its airless skid steer tires with the launch of two new versions of the award-winning MICHELIN® X® TWEEL® SSL airless radial tire: a 12N16.5 X® TWEEL® SSL All Terrain for a wide range of surfaces and a12N16.5 X® TWEEL® SSL Hard Surface for pavement use.
The development of Michelin’s Tweel technology is significant, since skid steer loaders equipped with traditional pneumatic tires, experience at least two or more flat tires per month. Desperate to find a solution to reduce flat-tire downtime, many users resort to using foam-filled, solid tires or other alternatives that result in diminished traction, handling and ride comfort. The 12N16.5 X TWEEL SSL provides the advantages of no air pressure maintenance, easy mounting, damage resistance, increased operator comfort, reduced operator fatigue, improved productivity and longer wear life than pneumatic tires.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7347551-new-michelin-x-tweel-ssl-airless-skid-steer-radial-tires/
Four youths who have captivated audiences across the Arab world will compete to be named the regions top innovator in the live finale of Stars of Science, Qatar Foundation’s “edutainment reality” TV program on MBC4. The ranking of finalists Thieab Al Dossary of Bahrain, Sultan AlSubhi of Oman, Rania Bou Jaoudeh of Lebanon and Mohammed Al Housani of Qatar will be determined by a public vote and a jury deliberation in the live finale, which will air from the Stars of Science studios in Doha on MBC4 on Saturday, 15 November 2014 at 8:00pm KSA/ 5:00pm GMT.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762593-stars-of-science-live-finale/
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
At a time when educators and policymakers are placing a high priority on quality early childhood education, Wolf Trap Foundation for the Performing Arts today announced results of a four-year study showing that its arts integration teaching model bolsters young children’s math achievement. Additional resources, including a summary video with classroom demonstrations and the complete research report, may be accessed at http://www.wolftrap.org/stemartsstudy.
Conducted by independent evaluators at the American Institutes for Research (AIR), Findings from the Evaluation of the Wolf Trap Arts in Education Model (the Study) examined the effects of an arts-integrated teaching approach on teachers’ practice and students’ math knowledge.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7224251-wolf-trap-math-achievement/
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
