Happiness and smiles were abundant today as 85 homeless students from the Tampa area received a private visit from the Harlem Globetrotters and $15,000—the grand prize in the Howard Johnson (HOJO) hotel brand’s The Give Happy Challenge, a national competition that challenged people to make others happy.
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Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
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In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Kimberly-Clark’s Huggies® Brand today announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas.
Launched earlier this year, the Huggies® MomInspired™ Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/huggiesmominspired/45985/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
Remington is “How the World Gets Ready” and models at New York Fashion Week are no exception. Remington was the brand of choice for achieving the nautical-inspired hair look developed by Teddy Charles at the LUCA LUCA S/S 2011 runway show. Raul Melgoza, the Creative Director for LUCA LUCA, collaborated with Charles, an industry trend-setter and fixture at fashion shows worldwide, to create the style. To complement the breezy, ethereal style of the spring collection, a twisted updo was given a textured edge and softened by face framing strands. Melgoza envisioned “a girl who has spent the day at sea and is now ready to come in and have a fabulous dinner.” The “Yacht Knot” was achieved with tools from the new Remington T-Studio Pearl Ceramic styling line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/remington/46215/
From carpools to soccer practices, the back-to-school routine can be hectic. Whirlpool brand’s newest side-by-side refrigerator saves consumers time and energy when it’s needed most. In fact, new MicroEtch™ Spill Control shelves offer the most shelf space1 and the largest crisper in the industry stores it all – from last night’s casserole to tomorrow’s school lunches.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whirlpool/46009/
A Desert Denim theme anchored the NY RAW Special Edition Spring/Summer 2011 collection of specialist denim brand G-Star during the New York Fashion Week runway show this evening. This season’s collection fused desert-inspired, functional details with a sandy-beige palette which was alternated with blue and black combinations and 3D-sculpted raw denim pieces.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gstar/46132/
Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
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Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event. The designs will all be auctioned off for charity from Sept. 22-29, 2010 (www.DoGooderChallenge.com), with proceeds going to each designer’s green charity of choice.
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Victory doesn't always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete – those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. Has competition ever felt this good?
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Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/