With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
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What happens when you put today’s true coffee innovators and legendary roasters together with leaders from hospitality, cuisine and equipment: entrepreneurs, executives and experts with strong opinions, and the knowledge and experience to back it up?
You get The Great Coffee Debate: a first-of-its-kind, frank, often surprising conversation about premium coffee’s present and future, held October 28 at The International Culinary Center in New York City, hosted by illycaffè, the premier Italian coffee brand and The International Culinary Center.
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Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide, along with Realtree® Camo, home of America’s most versatile camouflage patterns, now offers a snack that hunters simply can’t go into the wild without.
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Swiss Watch Company, Longines hosted A Day With A Legend Event at Fink’s Jewelers Tuesday, November 16th at their Tysons Corner location. Brand ambassador and tennis legend Andre Agassi spoke to children from the USTA Mid/Atlantic and fans about his views on education in America, the Longines Elegance Scholarship Fund, his school- The Andre Agassi College Preparatory Academy and the work of his foundation- the Andre Agassi Foundation for Education. The foundation has raised $150 million for education initiatives since it’s founding in 1994. Mr. Agassi was accompanied by a graduating senior- Micah Jones from his Nevada-based preparatory academy.
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From the bestselling author of Ender’s Game comes a brand new series: Pathfinder. Rigg possesses a secret talent that allows him to see the paths of people’s pasts. Set on a journey caught between two factions, one that wants him crowned and one that wants him dead. Rigg will question everything he knows... or forfeit control of his destiny. Learn more about this book: http://bit.ly/bYdy6e and it’s author: http://bit.ly/9mU8Zs YA
Yesterday evening the Lindt & Sprüngli Chocolate Factory was the setting for a spectacular light show. Brand ambassador Roger Federer, the Lindt Maîtres Chocolatiers and Ernst Tanner, Chairman and CEO of Lindt & Sprüngli, set the kick-off for the festive light projections by artist Gerry Hofstetter. Around 8000 visitors marvelled at the festive images and enjoyed the magical Christmas village around the chocolate factory.
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Watch the special extended version of the book trailer for Pathfinder, a brand new series from the bestselling author of Ender’s Game, Orson Scott Card. Rigg possesses a secret talent that allows him to see the paths of people’s pasts. Set on a journey caught between two factions, one that wants him crowned and one that wants him dead, Rigg will question everything he knows…or forfeit control of his destiny. Learn more about this book: http://bit.ly/bYdy6e and the author: http://bit.ly/9mU8Zs Fantasy
Kim Kardashian joined the Procter & Gamble [NYSE: PG] Charmin brand, New York residents and a crowd of excited holiday shoppers on November 23 to officially open the fifth consecutive year of the Charmin Restrooms®. A gift to the City of New York, the Restrooms will offer a free, clean and family-friendly place to “enjoy the go” during this busy holiday shopping season.
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Nespresso, the pioneer and reference for premium portioned coffee, officially opened its largest boutique in the Southern Hemisphere on December 2nd, 2010. The Sydney boutique, fronting the prestigious redeveloped Pitt Street Mall, is the fifth Nespresso flagship boutique to open this year. With new flagships in Brussels, Miami, New York SoHo, Munich and now Sydney, each flagship combines signature Nespresso style while reflecting the distinct identities of the global cities each serves. More than just a retail space, each flagship and boutique plays a vital role in connecting and energising local Nespresso lovers into a vibrant brand community.
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Tyler Kozar of Pittsburgh, Penn., has been selected as the grand prize winner of the Pop-Tarts™ Pop It Forward Contest, giving him the ultimate opportunity to spread fun far and wide – with a prize of one million Pop-Tarts® toaster pastries.
The Pop-Tarts® brand has been bringing fun and excitement to fans for decades with delicious flavors, frosting and sprinkles. It is that spirit that inspired the Pop-Tarts™ Pop It Forward Contest that asked the question: “What would you do with one million Pop-Tarts® toaster pastries?” Throughout the fall, thousands of entrants logged on to the Pop-Tarts® Facebook page for a chance to win the Grand Prize of one million Pop-Tarts® toaster pastries.
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The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
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Fashion Stylist Cher Coulter, recently named “Stylist of the Year” at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today’s hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer. Coulter is now stepping in front of the camera, hosting a video series called “Love Your Assets,” sharing tips that help women dress to accentuate the part of their body they love the most. The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.
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