Celebrating 35 spectacular years on air, A CAPITOL FOURTH will kick off the country’s 239th birthday with an all-star musical extravaganza hosted by Emmy and SAG Award-winning actor Bradley Whitford. The gala anniversary celebration will be headlined by music legend Barry Manilow who will open and close the concert broadcast with a special patriotic medley. Broadcast live on PBS from the West Lawn of the U.S. Capitol, the star spangled party will also feature performances by: the most successful country music group of all time, Alabama; Grammy nominated singer/songwriter, with over 70 million album sales, Nicole Scherzinger; five-time Grammy nominee, CMA Award winner and multi-instrumentalist Hunter Hayes; vocal powerhouse Meghan Linsey (THE VOICE); Grammy award-winning and multi-platinum selling band, fronted by the Founder of the Dance Revolution, KC and the Sunshine Band; world renowned piano virtuoso Lang Lang; and inspirational classical cross-over global star and Irish tenor Ronan Tynan; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. In celebration of American icon Frank Sinatra’s 100th birthday, the award-winning star of film, television and the concert stage Robert Davi will pay tribute to Ol’ Blue Eyes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124754-capital-concerts-pbs-a-capitol-fourth-2015/
Today, the Crohn’s & Colitis Foundation of America (CCFA) unveiled its newest fundraising and endurance initiative, spin4 crohn’s & colitis cures, an indoor cycling event that will raise funds for research, awareness, and patient services. The inaugural event will take place on December 5th at local studios and fitness centers in New York, Los Angeles, and Chicago as part of Crohn’s and Colitis Awareness Week.
“We’re eager to create a movement by launching spin4 crohn’s & colitis curesacross the country on December 5,” said Craig Comins, vice president of CCFA’s Team Challenge program. “It’s about motivating advocates to contribute to the IBD community and take research to the next level. We welcome all ages and athletic abilities to join us with one united voice to spin4 cures.”
Individuals form teams of up to four people per bike and participate in a two-hour indoor cycling relay. Alternatively, solo riders can take on the entire two-hours themselves. No matter the size of the team, each bike has a $1,000 fundraising commitment for CCFA. Professional instructors will lead teams to high-energy music offering a lively workout experience. The event is capped off with a cocktail hour to reward participants for their efforts in the stationary bike relay and fundraising success.
To view the multimedia news release visit
http://www.multivu.com/players/English/7512651-ccfa-spin4-crohns-colitis-cures/
Available to view for the first time, fans of everyone’s favourite construction hero Bob the Builder; can now take a first look at the exciting content from the brand new series featuring an all-new look and first-class celebrity voice cast. The new trailer will be available to watch on the Bob the Builder YouTube Channel today.
Bob the Builder has been entertaining pre-schoolers for the past 16 years with his antics in the seaside harbour town of Fixham, bringing the world of construction to life in an inspiring and meaningful way.
For the upcoming new CGI-animated series launching on Channel 5’s Milkshake from 1st September 2015 at 7.20am, Bob the Builder has been given his biggest re-vamp in the show’s history with a modern look and feel.
The new-look Bob is still the same Bob that audiences know and love though. His dungarees might have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and checked shirt all remain, ensuring TV’s best-loved builder remains just as recognisable as ever. With his trusty tool belt now jam-packed with all manner of handy kit, Bob is ready to go… No project is too big, no problem too hard to solve.
The new series will see Bob the Builder continuing its long tradition of telling fun and interesting stories through positivity and teamwork with exciting characters, relatable locations and an aspirational hero.
To view the multimedia release visit:
http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life/
Last night Boys & Girls Clubs of America (BGCA) named Whitney Stewart National Youth of the Year in a ceremony held at the National Building Museum in Washington D.C. She accepted the honor before an audience that included members of Congress and Boys & Girls Clubs of America (BGCA) partners and supporters, including National Spokesperson and Club alum Denzel Washington.
Youth of the Year is BGCA's premier recognition program for Club teens and the National Youth of the Year title is the highest honor a Club member can receive, representing the voice of four million Club youth. For nearly 70 years, the Youth of the Year program has recognized young people for their outstanding leadership, service, academic excellence and dedication to living a healthy lifestyle. The Youth of the Year program is presented by Disney with support from signature partner Toyota. Along with additional partners Taco Bell Foundation and University of Phoenix, the National Youth of the Year will receive $145,000 in academic scholarships, as well as a trip to Disney World and a brand new Toyota vehicle. This year Youth of the Year will award more than $1 million in scholarships to Club teens.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640151-bgca-national-youth-of-the-year/
Boys, Girls, Clubs, America, Youth of the Year, Denzel Washington, program, Disney, children, mentor, MultiVu, MultiVu 7640151
As a founding voice in the world of holistic wellness, Canyon Ranch® has the wisdom and expertise of spending nearly 40 years helping its guests achieve well-being. Now, the life-enhancement brand that’s built a devoted global following, is finally going global itself.
Under the guidance of the brand’s new Chief Executive Officer, Susan E. Docherty, the Company announced today the development of its first-ever international destination, Canyon Ranch Wellness Resort at Kaplankaya, on a spectacular peninsula of the sun-kissed Aegean coast. The initial phase of the Canyon Ranch development, which will open in July 2016, will include a strikingly modern resort and luxury real estate offerings. The property will integrate the signature wellness and lifestyle programming that has earned Canyon Ranch a famously loyal clientele worldwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7634751-canyon-ranch-resort-kaplankaya-turkey/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
The world’s first all-in-one music player Smart Hearable 1.0, developed by VINCI, will make its debut in the North American market at the 2016 Consumer Electronics Show (CES) held from January 6 to 9 in Las Vegas, United States.
The highlight of the design is the artificial intelligence technology applied to create ME 1.0, the first smart assistant that makes the AI talking system from the 2013 film “Her” real.
VINCI Smart Hearable is a wireless and hands-free smart music player that can react to user body and consciousness dynamics with different kinds of music. With a built-in proximity sensor, the device automatically plays the music when user puts it on. It has a touch panel that responds to gestures like tapping and sliding, and a voice interaction system that allows users to guide the device with simple commands.
ME is able to respond with a song that best suits the moment by analyzing data collected from user including heart rate, current location and scenarios through intelligent algorithms, so that user can not only tell ME songs, albums or singers they desire to enjoy the music, but also share their mood and feelings with it.
To view the multimedia release go to:
http://www.multivu.com/players/English/7730451-vinci-smart-hearable-ces/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Today's young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.
The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood's favourite composer Salim Merchant has created the thumping music for this anthem starringVishal Dadlani's explosive voice. The lyrics have been woven together by Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7786751-royal-challenge-playbold-fan-anthem/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.
Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829651-mars-petcare-mix-mania/
