Global human rights organization Breakthrough’s groundbreaking 12-week Facebook gaming event, “America 2049,” today enters its 4th week with over 11,000 players “networking for freedom.” “America 2049” — in which players explore how the choices we make today will shape our nation’s future — features appearances by Harold Perrineau (LOST), Victor Garber (Alias), Cherry Jones (24), Anthony Rapp (Rent) and Margaret Cho (Notorious C.H.O.), who generously donated their time and talents to help Breakthrough put a face on complex issues. “America 2049” is the first Facebook game integrating features, online clues and real-life events at leading cultural institutions. It has sparked enthusiastic responses from TIME.com, Gawker.com, HuffingtonPost.com and others.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/breakthrough/49863/
Today, OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal. Shaq and fans will do the first official dunks of the campaign today at the birthplace of the OREO cookie in New York City.
OREO cookies and milk have gone together for many years -- and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
To view the multimedia release go to:
https://www.multivu.com/players/English/8031651-oreo-dunk-challenge-shaq-christina-aguilera-neymar-da-silva-santo-jr/
On Saturday, May 22, the Upper Deck Company sent a crew to the Los Angeles Memorial Coliseum to orchestrate three very important components at this year's NFL PLAYERS Rookie Premiere Photo Shoot. First, they had to photograph each of the top college draft picks sporting their collegiate jerseys for upcoming football products licensed by NFL PLAYERS and the Collegiate Licensing Company. Next, they had to collect thousands of hard-signed autographs from the 35 participating players to be used as insert cards in the Upper Deck sets. Lastly, they taped the players answering questions about their collegiate careers and then asked their opinions on where LeBron James – one of Upper Deck's exclusive spokesmen who's considered the most sought-after free agent in the world – might be playing basketball next season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/upperdeck/44542/
MGM MIRAGE (NYSE:MGM) shareholders today approved at their annual meeting a proposal to rebrand the iconic hospitality leader “MGM Resorts International.” In addition, the Company announced today that it will relaunch its Players Club loyalty program as M life.
The George Peabody Elementary School community, along with Target® (NYSE:TGT), The Heart of America Foundation® and the NFL Players Association, will celebrate the school’s newly renovated library on Feb. 2 – just in time for Super Bowl XLV.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/48169/
Players: “Let Us Play” Fans: “Let Them Play”
Here we are, The Super Bowl, the biggest event in sports, and an NFL Lockout looms very large. As the NFL celebrates its most successful season ever, NFL owners are preparing to lock out players and fans from their game starting in March. Owners have not opened their books or offered justification for this threat. The players want to play and the fans want to see them play. So, why won’t the Owners take a Lockout off the table? Do your part as a fan and help Block the Lockout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nflplayers/48366/
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
Activision Blizzard, Inc., the largest third-party interactive entertainment software publisher (Nasdaq: ATVI), and Tencent Holdings Limited, a leading Internet services provider in China (SEHK: 00700), today announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56961-activision-and-tencent-bring-call-of-duty-franchise-to-china
This season, more than ever before, Major League Baseball® is experiencing an explosion of young talent, a changing of the guard; as rookies and young stars are making a bigger impact on the league than ever before.
The Topps Company celebrates this passing of the torch with the release of 2014 Topps Baseball Series 1, which features these exciting new stars while also looking back at the greatest players of today and yesterday. Additionally, Topps is giving fans who purchase 2014 Topps Baseball Series 1 the chance to win highly-coveted Topps’ Top 50 Rookie Cards from years past, including Mickey Mantle, Hank Aaron, Johnny Bench, Derek Jeter, Miguel Cabrera and more.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7101153-topps-company-baseball-series-1-power-players
