Zum Start der neuen Radsaison führt die Deutsche Verkehrswacht (DVW) die bundesweite Aktion „Ich trag´ Helm“ fort, mit der sie für das freiwillige Tragen von Fahrradhelmen wirbt. Um modebewusste Radfahrerinnen und Radfahrer für das Helmtragen zu begeistern, setzt die DVW aktuell die Akzente auf das Thema „Mode und Fahrradhelm“. Als prominenten Paten für die Aktion konnte die DVW den Modedesigner Guido Maria Kretschmer gewinnen. Er zeigte sich von der Idee begeistert, Fahrradhelme mit Mode-Outfits zu kombinieren und nahm die künstlerische Herausforderung an, dies mit seinen Models umzusetzen. Besonders medienwirksam für die Kampagne war das Engagement des Stardesigners auf seiner After-Show-Party während der Berliner „Fashion Week“. Dort trugen seine Models handelsübliche Fahrradhelme zur Abendgarderobe. Auf der Party wurde ein Video-Podcast produziert, der die Models und die Reaktion der Gäste, zum Beispiel von Jorge Gonzalez, zeigt.
ARC is the first all-in-one content engagement platform that lets you easily, quickly and widely distribute your multimedia content – especially video - across multiple digital channels to all of your key audiences. Unlike widgets or microsites or passive media players, ARC brings together everything you need to drive content marketing results:
A highly accessible and interactive format. Massive distribution via PR Newswire’s industry-leading multimedia content distribution network. Dynamic, “on-the-fly” update-ability. Along with extreme speed, efficiency and measurability. No other digital platform does more to make your content marketing programs successfully deliver measurable results.
For more information, go to http://www.multivu.com/players/English/48198-PRNewswire-ARC-Marketing/
New York Times bestselling author Mary B. Morrison’s emotionally charged new African American novel The Eternal Engagement chronicles the sacrifices, betrayals, and choices of three individuals who’ll do anything for true love. Each will learn how every heart has a secret. Learn more about this book here, http://bit.ly/lS8obR and its author here, http://www.marymorrison.com/ African American
Abila, the leading provider of software and services to associations, nonprofits, and government entities, announced today findings from its Member Engagement Study: Aligning Organization Strategy with What Matters Most to Members. The study explores member engagement and where alignments and disconnects exist between professional member organizations and the members they serve. The study also looks at engagement preferences across four generations: Matures (71 or older), Boomers (52-70), Generation Xers (36-51), and Millennials (19-35).
“In many ways, members and the professional organizations to which they belong are on the same page,” said Amanda Myers, director of member strategy for Abila and study co-author. “However, we’re seeing some areas of misalignment between members and professional organizations, especially surrounding what motivates members to join and engage with an organization versus what organization professionals think motivates their members.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7858251-abila-member-engagement-study/
PR Consulting at http://www.endustryinsider.com/prconsulting - Get an inside look at Mynewsdesk, a PR consultant and brand engagement platform used by 30,000+ companies around the world. The power of great Public Relations and brand engagement is big for your marketing strategy, and by choosing Mynewsdesk it can become great! 30-Day Free Trial On Any Account. No strings attached. No credit card required. You will never be charged for your first 30 days. And unless you tell us not to, your trial account will automatically revert to the Free subscription level. http://www.endustryinsider.com/prconsulting YouTube: http://www.youtube.com/watch?v=OCaR7KAblig
From Megan Fox’s surprise nuptials on a beach to Vanessa Minnillo’s long-awaited engagement, many of Hollywood’s biggest names chose to celebrate their lifelong commitments this year with platinum wedding rings. Why platinum? Platinum’s durability makes it the most secure setting for diamonds and other gemstones, so celebrities can enjoy their hectic lifestyles without worrying about prongs breaking or loose stones.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prlab/47821/
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any on-line location.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49607-latino-arc-for-marketing/
LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time chat, voice and content solutions that increase conversions and improve customer experience, today announced several new innovations in online engagement. These new capabilities enhance the intelligence, extend the reach, and improve the efficiency of online chat.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54324-liveperson-lp-chat-latest-innovations-in-online-engagement
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
UBM Tech’s online telecom publication Light Reading (www.lightreading.com) today announced it has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the stunning new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62973-ubm-tech-new-light-reading-online-global-communications-new-strategy
