United Way and the Ad Council, in collaboration with the National Football League, have announced an extension of their successful LIVE UNITED campaign, including a new series of public service ads (PSAs) featuring NFL players promoting health and wellness, and ads showcasing the true outcome of United Way’s work in local communities. The new campaign also includes an online interactive map that illustrates local impact stories from United Ways around the country.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7301351-ad-council-united-way-nfl-extend-live-united-campaign-health-wellness-psas/
Abbott and the United States Department of Defense today announced a collaboration with the intent to develop portable blood tests to help evaluate potential concussions, also called mild traumatic brain injuries (TBIs). As part of a multi–phased approach, the tests would be developed for Abbott’s i–STAT® System, a handheld, diagnostic analyzer that is currently used for other point-of-care testing, including among military service members. Concussions are a significant health concern for military service members.1 With the development of new tests, physicians could use the information to positively impact the care of people with a suspected concussion.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7293951-abbott-u-s-department-of-defense-develop-portable-blood-tests-concussions/
Allen Edmonds, a premium men’s shoe manufacturer headquartered in Port Washington, Wis., celebrates out-of-the-box thinking and innovative design in its second annual collaboration with Parsons The New School for Design.
Parsons design students were invited to explore Allen Edmonds’ design archives and collaborate with master shoemakers to reimagine classic American style. Students brought a range of ideas to the table - including sustainable materials and Midwestern values.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7210753-allen-edmonds-parsons-the-new-school-for-design-collaboration
In honor of Fibromyalgia Awareness Day (May 12), this video illustrates the impact fibromyalgia pain has on various aspects of a person’s daily life – including relationships, work and other activities. It is based on a survey of more than 1,200 U.S. adults diagnosed with fibromyalgia. The survey was conducted in collaboration with the National Fibromyalgia & Chronic Pain Association (NFMCPA) and the American Association of Nurse Practitioners (AANP) and funded by Pfizer.
The Global Partnership to End Violence Against Women, a collaboration of Vital Voices Global Partnership, the Avon Foundation for Women and the U.S. Department of State, today presented a new initiative to address gender-based violence: the Gender-Based Violence Emergency Response and Protection Initiative.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7137251-avon-foundation-for-women-vital-voices-global-partnership-with-fergie
Students at Boston College, Boston University, Carnegie Mellon University, Michigan State University, Northeastern University, Purdue University, University of Minnesota and University of Wisconsin will have an opportunity to Go Further with Ford Motor Company through the College Ambassador Challenge. This marketing initiative, a collaboration with internship expert and founder of InternQueen.com Lauren Berger, is an opportunity to provide knowledge and experience to students so they are better prepared to enter the job market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65786-ford-motor-company-college-ambassador-challenge-go-further-lauren-berger
Accelrys, Inc. (NASDAQ: ACCL), a leading provider of scientific innovation lifecycle management software, has announced the launch of ScienceCloud, a new SaaS-based information management and collaboration workspace. ScienceCloud advances collaborative drug discovery with a new generation of integrated applications built on a scalable, cloud-based scientific platform. With no software to manage and no hardware to maintain, ScienceCloud improves operational excellence in globally networked research, significantly reducing IT cost and effort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65595-sciencecloud-software-by-accelrys-advances-collaborative-drug-discovery
On Wednesday, Absolut will officially unveil its latest Art Bar installation, known as “Night Court,” produced in collaboration with artist Ry Rocklen. A center of nightlife and entertainment for attendees of Art Basel in Miami Beach, Night Court is the most recent and most extensive manifestation of Rocklen’s “Trophy Modern” collection, and features furnishings including a bar, bleachers, ping pong and chess table made from Rocklen’s signature trophy parts, all set atop a life-sized basketball court at Oceanfront, Miami Beach.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64543-absolut-art-basel-miami-beach-ry-rocklen-transform-sculptures-installation
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
Half of our nation’s teachers will be eligible to retire over the next decade, creating an urgent need to recruit talented individuals into the teaching profession who will lead the transformation of our education system. That’s why TEACH and the Ad Council have partnered to launch Make More, a new public awareness campaign to recruit the next great generation of teachers. TEACH is a collaboration among the U.S. Department of Education, leading U.S. companies including Microsoft and State Farm, national education organizations and teacher associations.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63713-teach-and-ad-council-to-recruit-the-next-great-generation-of-teachers
Post Foods’ Honey Bunches of Oats® announced today a new brand anthem in collaboration with up-and-coming pop duo, Domino Saints. The exclusive “Smile While You Shake It” music video is the cornerstone of a multi-tiered entertainment program fueled by the positive power of music and is rolling out simultaneously to both general and Hispanic markets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64320-post-foods-honey-bunches-of-oats-domino-saints-bunch-of-beats-sweepstakes
Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
