The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
The end of Walmart’s latest Facebook campaign for hunger relief is nearing and the company is encouraging last-minute “likes” that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The “Fighting Hunger Together” Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company’s $2 billion commitment to help fight hunger through 2015.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walmart/47721/
The end of Walmart’s latest Facebook campaign for hunger relief is nearing and the company is encouraging last-minute “likes” that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The “Fighting Hunger Together” Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company’s $2 billion commitment to help fight hunger through 2015.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walmart/47721/
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
The “Insights” campaign builds on the successful campaign initially launched in 2008 which brought customer centricity to life in the insurance industry. It conveys Zurich’s deep customer understanding and portrays positive situations customers are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46480-Zurich-HelpPoint/
Acclaimed comedian and actor Jon Lovitz is talking candidly for the first time about living with severe plaque psoriasis through a national disease awareness campaign called Are You Serious?™. Psoriasis is a chronic autoimmune condition which causes red, scaly plaques on the skin and affects nearly 7.5 million Americans, including Lovitz, who struggled with the condition for 10 years before getting its symptoms under control. Through his distinctive comedic style, Lovitz illustrates several of the everyday challenges faced by people with psoriasis in TV and radio public service announcements (PSAs), an entertaining song parody performed to Maroon 5’s famous hit, “This Love,” and an educational website – SeriousAboutPsoriasis.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/seriousaboutpsoriasis/47521/
Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty just can’t keep out of each other’s worlds. The latest video released as part of BC and Goody’s Pick A Powder campaign shows Richard Petty rocking out on the keyboard while waiting for Trace Adkins’ reaction. Since the campaign started in early 2010, they have been in a friendly rivalry with each other over the air waves, on Facebook, and in videos at PickAPowder.com, all in an effort to get the most fans to join their team and to show who experiences the most pain.
Spearheading a new movement in social activism, the United States Association for UNHCR (USA for UNHCR) today launched the Blue Key Campaign — the first U.S. based initiative to channel the energy of individual citizens to speak out for refugees. The campaign aims to provide a broadened base of support for the leading organization safeguarding the rights and well-being of displaced people around the world – the UN Refugee Agency (UNHCR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/unrefugees/47520/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, is launching a campaign to assist investors in learning what to look for when selecting an ETF. The initial phase of the campaign is the publication of an Investor ETF Checklist and an accompanying educational video, both available on the iShares website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/47109/
Imagine your world in silence. Imagine the colour and vibrancy of your world sapped and living in silence. Imagine without communication how your world would be colourless, and you would feel boxed in, unable to communicate, share, grow. Your voice expresses who you are in the world, can you imagine losing your voice? Can you imagine your world in silence?
GivingvoiceUK and the giving voice campaign aim to secure access to speech and language therapy for all those who need it. Speech and language therapy means that people don't need to live in silence. No-one should have to live without speech; lend you support at http://www.givingvoiceuk.org/addyourvoice
SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjohnson/47414/
