Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
Sickle cell disease (SCD) is an inherited, lifelong chronic disorder affecting nearly 100,000 Americans and a growing global health problem that will touch nearly 30 percent more people globally in the next three decades. Though new approaches to managing SCD have led to improvements in diagnosis and supportive care, people living with the disease still have severe complications to overcome. Many are unable to access quality care and are limited by a lack of effective treatment options.
In an effort to identify unmet medical needs for people with SCD, the American Society of Hematology (ASH), along with other groups, issued the State of Sickle Cell Disease: 2016 Report, evaluating the disease in four priority areas — access to care, training and professional education, research and clinical trials, and global health. The report shows that significant improvements are needed across all areas and that, though patients are living longer, the system of care needs to change to ensure a better quality of life. To address these challenges, ASH launched the Sickle Cell Disease Coalition along with more than 20 other organizations who are issuing a call to action that will amplify the voice of the SCD community, promote SCD awareness, and transform SCD care both in the United States and around the globe.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903251-american-society-hematology-sickle-cell-coalition/
To outsource or not, and even if I do will I get it right? That’s the question on the minds of people who need some extra help in their lives but are unable to get it. Virtual Assistance is no longer a novelty, but ask someone who runs a small business, startup or is just too busy and can do with some help, if they would. And the overwhelming answer would be ‘I am unsure’. Yet there are millions of small businesses and busy individuals across the globe that need assistance, but are reluctant to try it because they are apprehensive.
‘GetFriday’, a leading global Virtual Assistance firm based in India that has been in service since 2005 was instrumental in making outsourcing accessible and more importantly, successful for busy individuals and small businesses across 60 countries.
Despite the numerous successful outsourcing stories of small-medium enterprises and individuals over the years, many first-timers remain indecisive about outsourcing, owing to the fears associated with sending off important work virtually to assistants halfway across the world.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7821451-global-virtual-assistant-everyday-getfriday/
With the 125th Red Kettle Campaign well underway, donors and supporters of The Salvation Army have rallied in pursuit of a new way to give to those in need: by entering their #RedKettleReason video for a chance to win The Salvation Army’s first-ever Giving Spree Contest. After five finalist videos were selected, and tens of thousands of votes from the public, the results are in.
Fifteen-year old Maddie Bonocore from Overland Park, Kan. was named the winner, receiving a paid trip to New York City to shop for toys and necessities for a local Salvation Army children’s program. Maddie shopped for the Kansas City Children’s Shelter, which provides shelter care for children unable to remain in their homes due to a family crisis, or issues of abuse and/or neglect.
Actor, producer, musician and Salvation Army supporter Nick Cannon helped announce the contest and joined Maddie for the shopping event. Highlights from the event were featured on TODAY.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612654-salvation-army-redkettlereason-winner/
Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care. They are unable to see the words in a book or on a chalkboard and even more so to reach their potential and bring their goals and dreams into focus. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY® and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7194751-transitions-optical-onesight-darius-rucker-make-dreams-come-true/
Inspire Medical Systems, Inc. announced today that the U.S. Food and Drug Administration (FDA) has approved Inspire Upper Airway Stimulation (UAS) therapy for use in a subset of patients with moderate to severe Obstructive Sleep Apnea (OSA) who are unable to use Continuous Positive Airway Pressure (CPAP). Inspire therapy is a fully implanted neurostimulation device, the first of its kind for sleep apnea, that provides an alternative treatment that is proven, convenient and easy to use.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7169651-fda-approves-inspire-upper-airway-stimulation-therapy-sleep-apnea
Too many children in India are unable to realize their potential due to poverty and malnutrition. Under-nutrition is a grave problem that hits children the hardest affecting survival and even their participation in education. With an aim that no child should miss out school due to hunger, this organization provides food for education(mid day meal) to 1.3 million school children every day in India.
Donate online just Rs.750 and feed a child for one whole year to continue their education.
Know more about Akshaya Patra: http://www.akshayapatra.org
Support us by feeding a child : https://www.akshayapatra.org/onlinedonations
Follow us via social media:
https://www.facebook.com/TheAkshayapatraFoundation
https://twitter.com/AkshayaPatra
http://www.linkedin.com/company/the-akshaya-patra-foundation
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http://www.youtube.com/user/akshayapatra
At 90, Marjorie McFadden found herself unable to swallow. At Stanford Hospital & Clinics, she found innovative care that restored her ability to enjoy food again. Stanford digestive surgeon, Homero Rivas, MD, performed a per oral endoscopic myotomy, or POEM, to correct McFadden's achalasia, an unusual tightening of the muscles at the lower end of the esophagus. For McFadden's full story: http://stanfordhospital.org/newsEvents/newsletters/healthnotes/poem.html
The American Immigration Lawyers Association (AILA) applauds the June 15 announcement offering Deferred Action to eligible younger immigrants. This action will change the lives of young people who call America home, but who have been unable to live free from the fear of deportation to a country they may not even remember.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56756-aila-praises-deferred-action-announcement
Bank of the West has seen a rise in mortgage loan applications since April as homeowners seek to take advantage of low interest rates under the government’s Home Affordable Refinance Program (HARP) 2.0.
For consumers wanting to learn more about HARP, Bank of the West has published Eight Essential Harp Tips and introduced an educational video series on HARP loans that can be viewed on YouTube at YouTube.com/Bankofthewest.
“We are anticipating that one out of every five new borrowers will be a homeowner seeking a HARP 2.0 refinance loan this year,” said Karen Mayfield, Bank of the West’s National Sales Manager for the Mortgage Banking Division. “This program is providing real relief for homeowners who are current on their mortgage but have been unable to refinance due to a decline in the value of their home.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54577-bank-of-the-west-mortgage-loan-applications-refinance-harp-2-0
The spine tingling new serial killer thriller novel from New York Times bestselling author Lisa Jackson has Detectives Selena Alvarez and Regan Pescoli unable to find a motive for the murders, but as they dig deeper, the more twisted the secrets they find, revealing a sinister plot against those who were born to die. Learn more about this book here, http://bit.ly/mDJqKh and its author here, http://www.lisajackson.com/ Romantic Suspense Thriller
Shealy OLeary is trapped in a strange and evil land with no hope of escape. The fierce warrior, Tiarnan has lost all hope of redemption until the beautiful, frightened woman comes from the future. She possesses a gift she is unaware of. A gift that Tiarnan is unable to resist. Learn about the book: http://bit.ly/eJMMzf Learn about this author: http://www.erinquinnbooks.com/ Paranormal Romance
