The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Whole You, a Mitsui Chemicals Company dedicated to offering innovative healthcare solutions to help those with sensory and physical mobility challenges experience life more fully, launched its Whole Day campaign video today. The video follows acclaimed photographer Bruce Hall, who has been legally-blind since birth, as he captures a celebration of the senses and movement.
“At Whole You we want nothing less than to change how people understand what it means to be healthy – we develop solutions that enable people to move, see, smell, taste and experience the world more fully than ever before,” said Hiromi Inagaki, chief innovation officer, Whole You. “The video with Bruce is an expression of this vision, a place where sensory or physical mobility challenges don’t hold us back, where we celebrate the senses and freedom of movement to have a deeper appreciation of a life lived beyond limitations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7704351-whole-you-bruce-hall-campaign/
Celebrating its fifth anniversary next year, the JNA Awards, the jewellery and gemstone industry's premier platform for recognising innovative and high-achieving individuals and enterprises, announces changes to its award categories.
The organiser of the event, JNA (Jewellery News Asia), has made adjustments to a few award categories to encourage greater participation from more regions and, at the same time, consolidate some categories that are judged against a similar set of criteria. In 2016, the JNA Awards will have 11 categories, including the Lifetime Achievement Award -- the recipient of which will be selected by the organiser.
Of the above-mentioned list, the two Manufacturer of the Year categories have been broadened to encourage wider stakeholder involvement from the manufacturing sector. The scope of the Outstanding Enterprise of the Year categories has also been expanded to inspire companies from regions outside of the ASEAN and Mainland China to join the awards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7705051-jna-awards-2016/
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7702651-volvo-stakes-its-claim-with-the-S90/
As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
For negotiators at the Paris climate conference (COP21) to successfully advance global efforts to reduce carbon emissions, nations must embrace a prominent role for nuclear energy.
The Obama administration highlighted the crucial role of nuclear energy when it convened a White House Summit on Nuclear Energy earlier this month. “As America leads the global transition to a low-carbon economy, the continued development of new and advanced nuclear technologies along with support for currently operating nuclear power plants is an important component of our clean energy strategy,” a White House fact sheet developed for the summit states. Many environmentalists are also giving nuclear energy a second look, as they seek practical solutions to constrain carbon emissions.
Nuclear energy facilities provide 63 percent of America’s zero-carbon electricity. Globally, nuclear power plants provide one-third of all zero-carbon electricity. One of nuclear energy’s major advantages relative to other low-carbon energy sources is its unique ability to produce large-scale electricity around-the-clock in extreme weather conditions. Nuclear energy facilities don’t rely on the wind blowing, the sun shining, or just-in-time deliveries of fuel by truck, barge, rail or pipeline. In 2014, the U.S. nuclear energy industry’s average capacity factor—a common measure of efficiency and reliability—was 92 percent.
To view the multimedia release go to:
http://www.multivu.com/players/English/7694251-nuclear-energy-cop21-climate-goals/
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
Volvo Cars, the premium car maker, will work together with Microsoft, the leading platform and productivity company, to jointly develop next generation automotive technologies.
The two companies today revealed how Microsoft HoloLens, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.
Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars to create new services.
Today’s HoloLens demonstration was conducted at Microsoft’s global headquarters in Redmond, USA, and showed how mixed reality might be used by customers to configure cars in three dimensions. With HoloLens, a powerful, wearable computer, holograms are mixed into the physical world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7668751-volvo-the-virtual-showroom/
Goody®, the leader in hair accessories and styling tools, today announces the launch of Clean Radiance®, a sophisticated new line of copper bristled hair brushes, which reduces buildup in all hair types and restores natural moisture balance for a healthier shine.
The copper bristles in the new Clean Radiance brushes massage the scalp and work through the hair to reduce buildup that is produced over time, which in turn leads to beautiful and radiant locks. By incorporating the Clean Radiance brush into their daily routine, beauty enthusiasts everywhere will be thrilled to notice healthier looking hair with added shine in a matter of weeks.
“Healthier looking, radiant hair can now be achieved by anyone, with the help of our Goody Clean Radiance brushes,” says Monica Tyler, Director of Marketing for Goody. “The strong copper bristles sweep easily through hair to leave behind beautiful and lustrous tresses.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655051-clean-radiance-brushes/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show. The fourth-generation Sportage, KMA’s longest-running nameplate, wraps stunning contemporary design around a structure that is both stiffer and more spacious than before. Advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD vastly improve the Sportage’s driving dynamics while premium materials and world-class craftsmanship create a class-up experience in an otherwise utilitarian segment.
“Simply put, the Sportage is a breed apart in the compact CUV segment,” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with thoughtful design and functionality, including innovative packaging, premium materials, a turbocharged engine and surprising features. Sales of compact CUVs are on a sharply upward trajectory, and the all-new 2017 Sportage hits the sweet spot by providing an alternative for those seeking to express themselves with a vehicle that’s versatile enough to suit their unique lifestyle.”
The all-new Sportage’s roomier, more luxurious cabin features an impressive level of craftsmanship, with high-quality, soft-touch materials and a range of technologies improving overall comfort, convenience, and connectivity. Updates to the drivetrain provide enhanced efficiency and performance, while changes to the suspension deliver better ride and handling. Like the outgoing model, the all-new Sportage will be built at Kia’s production facility in Gwangju, Korea, and be available in three distinct trim levels (LX, EX, SX Turbo) when it goes on sale next year. Pricing will be announced closer to the Sportage’s on-sale date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7436354-2017-kia-sportage-l-a-auto-show-debut/
