Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
LG and entertainment’s A-list celebrated old and new Hollywood glamour last night at the 14th Annual Young Hollywood Awards presented by Bing. Held at the historic Hollywood Athletic Club, LG Mobile sponsored the exclusive event to honor the accomplishments of Tinseltown’s up-and-coming film and TV stars.
Getting the scoop from celebrity attendees, LG Girl Stephanie Duchaine helped some of Hollywood’s finest keep their fans up-to-speed on the night’s events using the stylish LG Optimus Elite. Slim, fast and eco-friendly, LG Optimus Elite makes staying in touch while on-the-go easier than ever by offering an integrated Android, Google and social networking smartphone experience. With LG Girl’s help, guests were able to tweet and capture photos directly from the red carpet as well as the Young Hollywood Awards Pre-Cocktail Party Sponsored by LG.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56682-lg-sponsors-young-hollywood-awards
Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53406-bacardi-150-anniversary-celebrates-75th-anniv-cocktail-case-consumer-right
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
In the most fiercely contested competition in its seven year history, crowd favourites Team Italy tonight won the 2011 42BELOW Cocktail World Cup.
Right from day one, Italy made up of Danielle Dalla Pola, Alexander Frezzai and Luca Sai established itself as the contestants’ favourite, each challenge bringing with it a new outfit and a new concept. But despite their sartorial style, they remained at the bottom of the points table- until tonight’s flawless performance. Their final drink ‘Elisir d’Amore’ was described by the judge Jacob Briars as ‘incredibly well balanced and totally surprising.’
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocktailworldcup/49235/
Chloé hosted a cocktail party last night at apicius, the renowned Parisian restaurant, for the launch of its new women’s fragrance ‘Love, Chloé’.
Ralph Toledano, CEO of Chloé, and Michele Scannavini, President of Coty Prestige, welcomed 200 guests, celebrities and journalists from all over the world, for an exclusive event entertained by dj and music producer Seb Chew.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/cotysas/42444/
Part Four - Pre wedding cocktails a couple of days before the big day. The Anesis hotel in Cyprus is perfectly located in a quite area giving easy access to the beach and centre of Ayia Napa. Very enjoyable stay here leading up to the wedding with, happy hour being a firm favorite with the girls. The entertaining manager proves that he is a skillful cocktail maker and the food was second to none.
