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Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ovrdrv/45842/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
OfficeMax® (NYSE: OMX), a leader in office products and services, is launching its back-to-school marketing campaign for the 2010 season designed to capture the excitement and opportunity the new school year brings to parents, teachers and students.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/45506/
OfficeMax® (NYSE: OMX), a leader in office products and services, is launching its back-to-school marketing campaign for the 2010 season designed to capture the excitement and opportunity the new school year brings to parents, teachers and students.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/45506/
LeAngela Davis, a Hooters Girl from Columbus, OH, was crowned Miss Hooters International during the 14th Annual Hooters International Swimsuit Pageant held in Fort Lauderdale, FL on July 10th. Among the many prizes and opportunities that accompany the crown, this Hooters Girl of 4 years will take home the first place prize of $50,000 as well as be featured in Hooters Magazine, national marketing campaigns and TV commercials.
For more information, go to http://www.multivu.com/players/English/45093A-Hooters-International-Swimsuit-Pageant/
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
http://www.sikanderbook.com From pricey suburbs of Peshawar to war-torn Afghanistan, SIKANDER is about a Pakistani youth's rapid transition to adulthood as a mujahideen warrior. With the aid of American Stinger missiles, Sikander joins in inflicting a Soviet defeat. He finds love and marries, while becoming a successful entrepreneur. But his issues with the Taliban and al-Qaeda throw his world into turmoil following 9/11. Learn more about this book: http://bit.ly/9BoGQN Learn more about this author: http://bit.ly/bCLwqX Media Contact: Book Publicist Scott Lorenz of Westwind Communications book marketing. 734-667-2090 – http://www.book-marketing-expert.com Historical Fiction, Literary Fiction
