In 2012, PR Newswire saw no shortage of exciting and impactful content, captivating press releases and creative headlines; and with hundreds of press releases crossing our desks on a daily basis, some were sure to stand out and make us take notice.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59907-pr-newswire-noteworthy-press-releases-of-2012-content-we-love-feature
Two beautiful baby girls had their public debut today at The Children’s Hospital of Philadelphia: Allison June and Amelia Lee Tucker, formerly conjoined twins, separated at the Hospital on Nov. 7. The Hospital held a press conference this morning to highlight this new phase in the lives of both infants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59552-children-s-hospital-of-philadelphia-tucker-conjoined-twins-separated
EPIC Global Media and United States Agency for International Development (USAID) announce the release of a documentary and branding commercial on Ghana. The productions, which are a part of the Ghana Multimedia Branding Campaign, will begin airing in December on Bloomberg Television and CNBC Europe, reaching a potential 250 million households in Europe, the Middle East, Africa and the USA. The campaign was produced by award winning, EPIC Global Media, in partnership with USAID and 16 other private and public sector companies in Ghana.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59629-epic-global-media-usaid-ghana-multimedia-branding-campaign
ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
A recent Harris Interactive survey on the attitudes of the American public towards healthcare acquired infections (HAIs) revealed that almost one quarter (24%) of U.S. adults or someone they know have had an infection as a result of a stay in a hospital; and that 37% are most concerned about the spread of germs and bacteria in hospitals, as compared to other public places.
According to the U.S. Centers for Disease Control (CDC), nearly 2 million people acquire infections while in U.S. hospitals each year; and almost 100,000 die as a result.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58854-antimicrobial-copper-kills-bacteria-healthcare-equipment
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation. In an effort to help protect Americans from foodborne illness during the Thanksgiving season, the Ad Council, the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service, the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), in partnership with Food Network Star’s Martie Duncan, are helping to dispel many of the common myths surrounding the preparation and serving of the holiday turkey meal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59193-ad-council-usda-hhs-food-safe-families-public-service-thanksgiving
The National Insurance Crime Bureau, the Insurance Information Institute and the National Consumers League have joined together to alert victims of Sandy to the potential for fraud by unscrupulous contractors. A 30-second public service announcement urges Sandy victims to be alert to potential fraud schemes by contractors who are only looking to take their money while doing shoddy repairs or no repairs at all. Victims are advised to avoid pressure tactics and contractors going door to door. “If you didn’t request it, reject it.” People who suspect that they’re being scammed can call 1-800-TEL-NICB to report it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53843-nicb-alert-to-sandy-victims-potential-for-fraud-by-contractors-psa
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
To promote the adoption of teenagers from foster care, the Administration for Children and Families (ACF), AdoptUSKids and the Ad Council are unveiling a new series of multimedia public service advertisements (PSAs). Today, more than 33,000 teenagers await adoption from the U.S. foster care system. Nearly 50 percent (14,000) are between the ages of 14 and 16.
These new PSAs are part of the Adoption from Foster Care campaign launched in 2004. Since the launch of the campaign more than 15,000 children have been placed with a permanent family.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58394-ad-council-adoption-psas-raise-awareness-of-teenagers-in-us-foster-care
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
