Toys“R”Us® today announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the season’s most coveted toys through an augmented reality experience. An abbreviated catalog, which features 48 pages of kid-favorite toys, is now available online at Toysrus.com and will be in local newspapers on Saturday, October 31. This year’s highly-anticipated gift guide from The World’s Greatest Toy Store™ also includes thousands of dollars worth of compelling deals and coupon offers, valid Sunday, November 1 through Saturday, November 21.
“The arrival of The Great Big Toys“R”Us Book of Awesome marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” said Richard Lennox, Senior Vice President, Chief Marketing Officer, Toys“R”Us, U.S. “Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids. This catalog is the centerpiece of our holiday marketing efforts, and extends the theme of “AWWWESOME,” speaking not only to the excitement kids have when they turn the first page, but also the ways the company is helping gift-givers save with great deals and services, such as Price Match Guarantee and Free Shipping.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476352-toys-r-us-book-of-awesome-2015/
Description: http://epicecommercetools.com/2015/02/11/creating-concrete-community-connections/ Quick tips on best practices for connecting you’re your business community. Having a solid relationship with your team, customers, and partners is an integral part to achieving better customer relationships. One of the best ways to ensure these connections is to be open to constructive criticism. Another way is to be honest with your customers, customers like it when you are open to talking about your company. Here are some great tips on how feedback can make your business relationships better.
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
The Investor Desk Presents US Highland, Inc. (OTC PINK: UHLN), a diversified product development, sales, and marketing company.
Since its founding in 1997 as Highland AB in Sweden, the Texas-based company has been developing and manufacturing high-performance single cylinder and V-twin powertrains used for a variety of applications. In September 2015, the publicly traded company began diversifying its operations, guiding startups in the marketing, reselling, and distributing of their products, as well as helping customers establish their brand and penetrate the U.S. market.
Overseeing the company’s growth is chief executive officer and president Josh Whitaker, a marketing executive with global experience in technology marketing, strategy, and implementation. Whitaker has worked with high-profile brands like Red Bull and Under Armour, as well as industry leading companies like Tucker Rocky Distributing and KTM Motorcycles.
Over the past two decades, US Highland, Inc. has tapped a variety of distribution channels, enabling growing businesses, both domestic and foreign, to launch their products in the United States whether wholesale, retail, or over the Internet.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7660851-us-highland-the-investor-desks-new-company/
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
At Munich’s real estate exhibition last week, Russia’s leading e-commerce company, Ulmart, hosted a “working breakfast” to discuss the nuances and intricacies of investing in Russia today during times of heightened international tension.
The topic, “Making the Case for Star Investment Projects in Russia”, featured Ulmart’s chairman and majority shareholder Dmitry Kostygin; Andrew Kaye, Managing Director and Co-Head of Technology Banking, William Blair International; Calin Anton Business Development Director Russia & CIS, Astron; and, Tim Millard, Regional Director, Head of Consulting Services at Jones Lang LaSalle, Russia.
A lively discussion kicked off about how some in the investment community tend to focus—even obsess—on macro realties at a state-to-state level ignoring many truly interesting project; precisely the types of projects that keep most of the world’s economies developing positively from cycle to cycle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660751-ulmart-russian-investment-update/
Global health service company Cigna today announced it is expanding access to its popular Coach by Cigna health and fitness mobile application to make it more broadly available to its clients and customers. Coach is now available on both Apple® iOS and Android™ mobile smart devices.
Currently a go-to health and fitness app for more than 350,000 users in 15 nations in nine languages, Coach by Cigna is now available at no charge in the App Store ℠ and Google Play™ stores for mobile devices that have either the Apple® iOS9 or the Android™ Lollipop operating system.
To view the multimedia release go to:
http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
Equinix, Inc. (NASDAQ: EQIX), the global interconnection and data center company, today unveiled the findings of its Enterprise of the Future survey, which uncovered a rapidly accelerating global demand for interconnection that will transform IT strategies over the next two years. Studying the priorities and perspectives of more than 1,000 IT decision makers across 14 countries, the Enterprise of the Future survey revealed significant momentum towards the adoption of interconnection-dependent IT strategies by enterprises seeking to drive revenue growth. By 2017, 84 percent of IT leaders surveyed will deploy IT infrastructure where interconnection – defined as direct, secure physical or virtual connections between a company and its partners, customers and employees – is at the core, compared to only 38 percent today. The survey also indicates that interconnection can create millions of dollars in value. A full report of the findings, “The Enterprise of the Future: Unleashing the Interconnected Enterprise,” is now available for download here.
In the interconnected era business models are increasingly interdependent and consumers and employees alike consider anytime, anywhere, any device connectivity the standard. Organizational expansion, ubiquitous user access and the sourcing of external business and IT services to cloud-based providers are forcing enterprises to have more points of engagement with more end users and business partners across an ever-widening physical and logical footprint. Existing IT architectures were not built to support this level of dynamic engagement and distributed coverage, and the Enterprise of the Future survey shows enterprises responding with a massive strategic and behavioral shift away from centralized corporate resources to distributed, interconnection-centric IT infrastructure.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639451-equinix-global-enterprise-study/
Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
