https://youtu.be/dHE5O2GlGN8 British Telecom company TalkTalk’s October 2015 data breach was only one of many hitting consumers and the corporate world recently – Ashley Madison and Sony come to mind – but the lessons apply to every company, big and small. Here are three takeaways from the TalkTalk data breach – and the three big losses that affect any business after a cyber attack.
STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Meredith Corporation, (NYSE:MDP; www.meredith.com) the leading media and marketing company serving 100 million American women and 72 percent of U.S. millennial women, today announced that Natalie Morales, TODAY show News Anchor and Third-Hour Co-Host; Erica Hill, NBC News’ Anchor and National Correspondent; and Carolyn Manno, NBC Olympics Host, will host and run the 2016 MORE/SHAPE Women’s Half-Marathon and kick off one of the largest women’s-only half-marathons in the country.
The race, held by Meredith’s SHAPE magazine in conjunction with the New York Road Runners (NYRR), will take place on Sunday, April 17, and draw 10,000 female runners and walkers of all ages, from around the world, to New York’s Central Park.
Morales and Hill are returning for the second year, after hosting the 2015 MORE/SHAPE Women’s Half-Marathon and completing the race in an impressive 1:38:59 and 2:06:52, respectively.
To view the multimedia release go to:
http://www.multivu.com/players/English/7788252-more-shape-womens-half-marathon-hosts/
Official trailer for The Gift, by Rebecca J. Hubbard, a novel about horses, friendship and patience. www.RebeccaHubbardlmft.com. Video Production by www.Castelane.com.
All eleven-year old Pip wanted was a best friend. When Pip gets a horse for her birthday she is delighted. She thinks that the horse she names Buck will be her best friend the moment that they meet. But she finds out that friendship does not come easily. Her father gently guides her so that Pip can discover for herself how to make Buck a true friend.
Pip’s new friend, Buck, has a story of his own. After leaving his own herd, to move to Pip’s house, he is looking for a relationship that will help him feel safe. He, too, learns that making a friend takes patience and understanding.
Three out of seven large pickup trucks evaluated by the Insurance Institute for Highway Safety in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front crash.
IIHS evaluated two body styles of each 2016 model-year pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats.
IIHS last year decided it would test the two most popular variants of large pickups instead of just one after discovering that the Ford F-150 extended cab lacked structural countermeasures that helped the crew cab earn the top rating of good in the small overlap test. The test replicates what happens when a vehicle runs off the road and hits a tree or pole or clips another vehicle that has crossed the center line.
Ford improved the 2016 model F-150 SuperCab to clinch a good rating in the small overlap crash test, up from the 2015 model’s marginal rating. The F-150 is the only large pickup in the latest test group to earn the Institute’s top rating in the test. It joins the F-150 SuperCrew in earning a 2016 TOP SAFETY PICK award when equipped with Ford’s optional basic-rated forward collision warning system.
Vehicles that earn a basic rating for front crash prevention plus good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations qualify for TOP SAFETY PICK. To qualify for 2016 TOP SAFETY PICK+, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
After much speculation and hype, Helper’s iconic white glove, Lefty, dropped his first mixtape today, featuring five original tracks and two music videos. Initial reports: it’s lit. Collaborating with Twin Cities hip hop artists and a group of young, hungry up-and-comers, Lefty stays true to the streets in creating a soundscape that’s both authentic and hilarious.
Seriously, this isn’t a joke. You can listen to the greatest mixtape of all time about Helper here and watch the music videos below.
Helper collaborated with McNally Smith College of Music students, along with Twin Cities artists, Dequexatron X000 (DJ Tiiiiiiiiiip & Bobby Raps), and Twitter, Vine and Snapchat rising star, Retro Spectro, to produce rhymes and beats that encapsulate Helper’s cunningly entertaining and relatable brand. The Helper mixtape, titled Watch the Stove, gives up-and-coming artists like the students at McNally Smith a platform to share their original music.
To view the multimedia release go to:
http://www.multivu.com/players/English/7769951-general-mills-helper-lefty-mixtape/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
Unprecedented planning by state and local authorities, law enforcement and the insurance industry established what is being called a national model for protecting the public from fly-by-night contractors in the aftermath of a natural disaster.
According to the National Insurance Crime Bureau (NICB), preparation in advance of the F-5 tornado that devastated the city of Moore and surrounding areas in May 2013 resulted in a well-coordinated effort to ensure that roofers and other contractors who swarmed into the area in the hours and days after the storm were properly licensed, insured and authorized to work in the area.
Local police assisted the Oklahoma Insurance Department Fraud Unit in patrolling the area and keeping suspected fraudulent out-of-state contractors from doing work unless all protocols were followed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665251-nicb-limited-fraud-following-2013-moore-tornado/
According to the 2016 Franchise Business Economic Outlook report, employment growth in the franchise sector will continue to outpace the growth of employment in all businesses economy-wide, as it has in each of the last six years. The franchise industry is set to grow by 1.7 percent in 2016 which added over 13,000 new franchise businesses, generating over $900 billion in economic output and 278,000 new jobs in 2015.
Kumon, the world’s largest education franchise, continues to flourish as it surpassed company milestones in 2015 with nearly 300,000 students enrolled in its math and reading programs nationwide.
“Many of our 1,500 franchise owners opened Kumon centers after experiencing first-hand how Kumon gave their own children an academic advantage that put them ahead of their peers,” says Larry Lambert, vice president of franchise recruitment at Kumon North America. “Kumon is helping thousands of aspiring small business owners transform their lives with a career that rewards them and changes the lives of youth every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720256-kumon-franchise/
Globally, 1.2 billion people have no access to electricity. On the occasion of VELUX 75th anniversary the company decided to address this issue. Together with the social business Little Sun and the NGO Plan International they are collaborating to bring clean, reliable and affordable light to off-grid regions in Zambia, Sierra Leone and Zimbabwe.
14,500 Natural Light lamps from the VELUX Group have now arrived in Africa and the first recipients can already look forward to a better quality of life.
Among them are young girls between 10 and 18 years of age who live in a safe house in the slum area Mntendere in the Zambian capital Lusaka.
"The lamps mean the girls can do their homework when they get back from school and can feel safer at night, instead of huddling together in the dark after sunset. And it’s particularly important for our children that they feel safe – many are carrying the mental baggage such as the trauma of violence, rape or drugs," says safe house manager Verann Delarey.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769151-velux-natural-light-and-life-zambia/
