It was "standing room only" at Six Flags Great Adventure's premiere of the highly-anticipated, new, stand-up thrill coaster, GREEN LANTERN, based on the DC Comics' Super Hero. Standing 15 stories tall and reaching speeds of 63 mph, GREEN LANTERN ranks among the tallest and fastest roller coasters of its kind anywhere in the world.
Members of the media, roller coaster enthusiasts and families from Children's Miracle Network were on-hand for the launch of this epic thrill ride, which features more than three-quarters of a mile of twisting, green steel. GREEN LANTERN is open exclusively to season pass holders now through May 22 and opens to the general public May 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49446/
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
Avon Products Inc (NYSE: AVP) today announced the launch of a global environmental mobilization in more than 65 countries and a $1 million contribution to The Nature Conservancy to launch the new Hello Green Tomorrow initiative, a unique globally coordinated grassroots effort. The mission of Hello Green Tomorrow is to empower a women’s environmental movement, launching initially with Avon’s donation to replant 1 million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1.00 per tree.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42972/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42012/
Colum Egan, Master Distiller at the Old Bushmills Distillery, is set to launch a global competition - 'Make it 2 Bushmills' - that will see him take the world-famous distillery on tour.
Colum is offering two friends the chance to work alongside him for two weeks, to learn the skills of whiskey-making that have existed in the Bushmills area for over 400 years, GBP5,000 spending money to share and the chance to stay in luxury accommodation on Ireland's north coast. Then he will pack up the best bits of the Old Bushmills Distillery to go on tour. Destination? The winners' home country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/48882/
During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
To view Multmedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42974/
Theo Kogan has been in the fashion and music industry for over 10 years, as a model and muse doing campaigns for Kenneth Cole, Calvin Klein, Burberry, Courvoisier, Rimmel and many more as well as tons of Fashion Editorial and runway work. As the singer of her former all female band Lunachicks, she inspired a gaggle of young girls and boys to emulate her style and start bands of their own. For over a decade she toured around the world with the likes of Marilyn Manson, Rancid, The Offspring and many others. Theo is also an actress and has been in films directed by Martin Scorcese, Jane Campion, and cult classics like High Times Potluck, and Terror Firmer by Troma Films and the animated feature Live Freaky Die Freaky. She is also involved in Avante Garde Theater, in the roster of NYC’s prestigious Performance Space 122 and the Summer Play Festival and Rotozaza UK and numerous collaborative performances with BIG ART GROUP, Theo\'s ongoing collaboration with Rob Roth in SCREEN TEST.2 in Jan 2008. Theo also hosted the hit Fuse show Pants Off, Dance Off, and had television roles on Law And Order SVU, Third Watch and more. She also appeared on VH1\'s The Metal Years and My First Time. She also did motion capture for the new game by the makers of Guitar Hero called Rockband. Characters in the game are based on her movement! Theo is a budding business mogul, about to launch a new lip-gloss and make up line called Armour Beauty with partner Allison Burns. The line will launch in Jan 2008. She is also a DJ and Party Promoter of Rated X The Panty Party with partner Michael T in NYC. Courtesy of Theo Kogan on MOLI.
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AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
