The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
pen Planet Ideas -- Final Concept.
The final Open Planet Ideas concept creator, Paul Frigout shares his vision for the Open Planet Ideas project, which, in conjunction with Sony and WWF, aims to help create a more sustainable environment for current and future generations.
As the final concept creator, Sony and the WWF are now making Paul's Open Planet Ideas project into a reality.
To get involved with the Open Planet Ideas project, go to http://www.facebook.com/openplanetideas
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
Under the direction of afimilk, the largest, most comprehensive dairy farm project in the world has entered its third year, and is operating in five of 12 farms with 23,000 cattle. The project, located in Vietnam, was planned and constructed by on-site afimilk experts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58628-afimilk-largest-dairy-farm-project
http://www.youtube.com/watch?v=cuyTBGCS55M[EXTRACT]
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Researchers studying the genetic roots of the most common malignant childhood brain tumor have discovered missteps in three of the four subtypes of the cancer that involve genes already targeted for drug development.
Researchers have identified the first gene mutation associated with a chronic and often fatal form of neuroblastoma that typically strikes adolescents and young adults. The finding provides the first clue about the genetic basis of the long-recognized but poorly understood link between treatment outcome and age at diagnosis.
The study involved 104 infants, children and young adults with advanced neuroblastoma, a cancer of the sympathetic nervous system. Investigators discovered the ATRX gene was mutated only in patients age 5 and older. The alterations occurred most often in patients age 12 and older. These older patients were also more likely than their younger counterparts to have a chronic form of neuroblastoma and die years after their disease is diagnosed.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52992-st-jude-pediatric-cancer-genome-project-neuroblastoma-research
Candice Night is an American vocalist/lyricist, songwriter, multi-instrumentalist for the traditional folk rock project, Blackmore's Night since its origins in 1997, and wife of guitarist Ritchie Blackmore.
Researchers have discovered that a subtype of leukemia characterized by a poor prognosis is fueled by mutations in pathways distinctly different from a seemingly similar leukemia associated with a much better outcome. The findings from the St. Jude Children’s Research Hospital — Washington University Pediatric Cancer Genome Project (PCGP) highlight a possible new strategy for treating patients with this more aggressive cancer.
The work provides the first details of the genetic alterations fueling a subtype of acute lymphoblastic leukemia (ALL) known as early T-cell precursor ALL (ETP-ALL). The results suggest ETP-ALL has more in common with acute myeloid leukemia (AML) than with other subtypes of ALL. The study appears in the January 12 edition of the journal Nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46768-st-jude-cancer-genome-sequencing-project-combat-aggressive-leukemia
