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Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
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Not many real estate firms realize the power of google maps marketing - discover how to make use of this lucrative SEO strategy to generate leads.
Richard Levick, founder and CEO of LEVICK, today announced the launch of the firm’s newest digital publication, LEVICK Monthly. LEVICK Monthly provides unique practical perspectives on the issues transforming companies, countries, and markets today. In articles focused on today’s top branding and reputational issues, LEVICK’s award-winning communications counselors share lessons learned, best practices, and what to expect next from consumers, activists, shareholders, legislators, regulators, and the plaintiffs’ bar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64402-levick-launches-levick-monthly-digital-publication
Amway today announced the launch of its next generation education platform for Independent Business Owners, Amway Education. The revamped collection of nearly 100 free online training videos and resources are specially designed to practically support today’s aspiring and current business owners.
Building on its existing training resources, which fuel the potential of every Independent Business Owner of the world’s number one direct seller, Amway Education will deliver best-in-class video content, alongside the expert mentor access IBOs already receive. Courses are offered in five languages, allowing users to coach others without communication restrictions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7784254-amway-education-multi-lingual-platform/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
AMR Corporation (OTCQB: AAMRQ), the parent company of American Airlines, Inc., and US Airways Group, Inc. (NYSE: LCC) today announced that the boards of directors of both companies have unanimously approved a definitive merger agreement under which the companies will combine to create a premier global carrier, which will have an implied combined equity value of approximately $11 billion based on the price of US Airways’ stock as of February 13, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60354-the-new-american-airlines
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
The 8th Oxylane Innovation Awards will take place on 18 December, 2013. This is a major event for Oxylane and its Decathlon stores, which place continuous innovation at the heart of their business model.
This year, ten innovations from nine brands will be competing for the awards. These are ingenious technical products suitable for all sports players, from beginners to advanced. These products can be seen as of now, as well as on the awards evening, at the event’s dedicated website: http://oia.oxylane.com.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63480-oxylane-innovation-awards-at-decathlon
http://www.freeprivacypolicy.com/how-to-write-a-privacy-policy.htm. Having a solid policy is important not only to avoid trouble but also to increase your business-customer relationship. People want to know that the information they are providing to be a part of your website is being protected. This is a video that will help you understand why you should have a privacy policy and How to write one. http://youtu.be/csd4v8BQuJs
Sage, a leading provider of business management software and services to more than 6 million small and midsized businesses worldwide, today announced the inaugural Sage Listens RV Tour, a 50-day, nationwide tour where Sage executives will meet with more than 50 Sage customers and bring attention to the importance of shopping locally in order to support the economy. Additionally, the Sage Listens RV tour will give the company an opportunity to gain a better understanding of how to develop features and services to better support its customers. The tour will feature lively and engaging customer visits, parties and special events – all while promoting the “Shop Local” concept.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62140-sage-16-city-nationwide-sage-listens-rv-relay
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