There was a festive feel to December’s Meet the Media, as public relations and communications professionals gathered at Wax Chandlers Hall in the heart of the City to hear Oliver Ralph, UK Companies Editor of the FT, give an insight into the structure, daily activities and relevant contacts at the FT globally. There was also invaluable advice on best practice in regards to your story reaching the paper and its electronic counterparts.
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With more than 50 vehicles debuting at the Los Angeles Auto Show, the latest advancements in automotive technology and design are sure to find their way into driveways across the country very soon. Micah Muzio, editor for the car-shopping website Kelley Blue Book, www.kbb.com, provides a wrap-up of what was hot from the first auto show of the 2012 season.
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The George Peabody Elementary School community, along with Target® (NYSE:TGT), The Heart of America Foundation® and the NFL Players Association, will celebrate the school’s newly renovated library on Feb. 2 – just in time for Super Bowl XLV.
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Tocquigny, a nationally recognized, top-tier interactive agency, has recently launched the TripCast™ iPhone app to connect the Jeep® brand with its target audience of outdoor adventurers. The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
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AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
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Sears and Kmart are spreading the holiday spirit early by changing the lives of one very special family and two well deserving charities as they announce the grand prize winner of the Shop Your Way Rewards “What Would You Do With One Billion Points?” contest. Todd Benjamin, resident of Lakewood, Colo., was named the winner for the national Sears and Kmart contest and received half of the prize value and the other half will be donated to the Rocky Mountain Rett Association (RMRA) and St. Jude Children’s Research Hospital.
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HGTV is reaching new heights with its second annual HGTV Urban Oasis Giveaway, offering one lucky winner a stunning residence on the 35th floor of Chicago’s Trump International Hotel & Tower®. Custom-designed by popular designer Vern Yip, the 1,000-plus-square-foot, fully-furnished condominium is the centerpiece of the fall 2011 grand-prize package valued at more than $750,000. Viewers can enter for a chance to win the HGTV Urban Oasis Giveaway once a day on HGTV.com as well as once a day on HGTV’s Frontdoor.com from Thursday, August 18 – Friday, October 7, 2011.
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Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
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The 10th annual Avon Foundation for Women Gala tonight honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held at Cipriani 42nd Street in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. The event was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
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The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
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Texas Instruments Incorporated (TI) (NYSE: TXN) announced today the next generation of its popular OMAP™ family: the OMAP 5 mobile applications platform, which is positioned to transform how mobile devices, such as Smartphones, tablets and other mobile form factors are used, making them even more valuable in our daily lives. More information on the OMAP 5 platform can be found here: www.ti.com/wbu_omap5_pr_lp.
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Kelley Blue Book today announces a redesign of its top-rated website www.kbb.com, revolutionizing the way consumers research new car and used car information. The site’s new task-based navigation shifts the standard online car-research paradigm, delivering the information visitors need in a faster, more engaging manner.
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