Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.
CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).
The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/
Tour operator Apple Vacations and Camino Real Zaashila Huatulco announced a new inclusive program at the Huatulco-based resort, exclusive to Apple Vacations. Now, Apple Vacationers can enjoy meals, international and domestic drinks, house wine, non-alcoholic beverages, 24-hour room service, mini-bar, snacks by the pool, kids club and all gratuities for one package price at Camino Real Zaashila.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55621-apple-vacations-exclusive-inclusive-deluxe-camino-real-zaashila-huatulco
Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept
Palo Alto Networks® (NYSE: PANW), the next-generation security company, today announced the latest edition of its Application Usage and Threat Report (AUTR) completed by the Palo Alto Networks Unit 42 Threat Intelligence team.
The report, based on data from more than 7,000 enterprises worldwide, showcases real-world trends in enterprise application usage and critical developments in how attackers are attempting to infect organizations. It also offers practical recommendations for preventing cyberattacks.
Findings highlight the explosion in adoption of software as a service (SaaS) based applications, with the potential to introduce new security risks, or allow unauthorized access to sensitive data. Through the report, security organizations also gain insight into how long-standing and common attack vectors, such as email and executable files, continue to present challenges, as well as global application usage trends for high-risk categories, such as remote access applications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7049352-palo-alto-networks-autr/
The current student loan debt crisis in the U.S. is real. Total student loan debt currently stands at more than $1.16 trillion. And, according to the Federal Reserve Bank of New York, student loans represent the highest amount of delinquent debt compared to all other forms of household debt, including mortgages, auto loans, and credit cards.
Gaining a college education has long been among the most important first steps towards obtaining a happy and prosperous life. The reality, however, is that most college graduates are starting their adult life deep in debt, and feeling stressed and completely unprepared to manage their financial lives. The good news is that the government has created programs to help borrowers reduce the burden caused by student loan debt. To learn more about these government programs, visit StudentAid.ed.gov.
Money Management International (MMI), along with other nonprofit organizations and consumer advocate groups, have taken additional steps to help struggling student loan borrowers understand their repayment plan options, find solutions for managing other debt obligations, and create realistic action plans for reaching overall financial success.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7406151-mmi-student-loan-debt/
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Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Centennial College's Police Foundations program is a two-year program that consists of intense training equivalent to that of a paramilitary environment, which helps students to develop discipline and deportment. Courses are based on real-life experiences and case studies that incorporate a fundamental perspective on life. The program successfully prepares graduates for careers in the various police and military forces or in the field of security and related occupations and they have the ability to withstand pressure, communicate effectively, act as problem-solvers and help people in the community.
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VR (virtual reality) equipment and platform developer Dlodlo hosted a press conference on August 8 at the New York Marriott Marquis, launching its first consumer VR product Glass V1.
The first wearable VR headset in the world to feature a real glass form design, Glass V1 can link with PC devices or the integrated terminal on Dlodlo’s self-developed external interface, D1. This solution breaks down the technology barrier of VR equipment’s high requirement for PC hardware and takes an important step in introducing VR equipment to the public.
To view the multimedia release go to:
http://www.multivu.com/players/English/7895951-dlodlo-vr-glass-launch/
