On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don’t worry, there hasn’t been a prison break. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes’ convicts-turned-colonists, who each tell their own infamous story.
19 crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia.
To view the multimedia release go to:
https://www.multivu.com/players/English/8159151-19-crimes-wine-augmented-reality-app/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Eisai Inc. today announced the launch of My Healthy™, an interactive and motivational campaign that shifts the focus of the obesity conversation away from just pounds lost to health gained. Almost 70 percent of Americans are affected by obesity or overweight. This movement emphasizes that those affected by obesity or overweight with a related health condition can benefit from small positive changes, including modest weight loss.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/
Hundreds of Lowe’s Heroes employee volunteers teamed up with local Habitat for Humanity affiliates Friday to build homes in 10 cities across America and kick off “Hammers for Habitat,” a nationwide volunteer drive to mobilize 100,000 new volunteers to raise a hammer for Habitat this year.
From Seattle to Atlanta, volunteers framed homes in Lowe’s store parking lots and left several standing through the weekend to raise awareness of the need for volunteers to help Habitat reach its goal of serving one million people annually by 2018. In New York, volunteers from eight Lowe’s stores partnered with Habitat for Humanity in Monmouth County to raise the walls of a new home in the middle of Times Square.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7152151-lowes-habitat-for-humanity-build-homes-to-launch-hammers-for-habitat
REMBRANDT®, the original at-home teeth whitening brand, enters the power toothbrush market for the first time with the launch of its power Whitening Toothbrush and Whitening Brush Heads, rounding out the brand’s suite of highly effective, scientifically proven teeth whitening solutions. The power toothbrush and 3-pack of replacement brush heads are now available online at Amazon.com and Rembrandt.com with a suggested retail price of $59.99 and $19.99 each, respectively.
REMBRANDT’S unique design features two brushing modes—Whitening and Sensitive—to allow consumers the ability to customize their daily whitening experience.
Based on in vitro laboratory testing, the REMBRANDT® Whitening Toothbrush and Brush Heads demonstrated seven times more plaque removal compared to a manual toothbrush. The rechargeable handle features a two-minute timer and a pressure sensor indicator to alert the user if they’re brushing too hard.
To view the multimedia release go to:
https://www.multivu.com/players/English/8240751-rembrandt-whitening-power-toothbrush/
Amway today announced the launch of its next generation education platform for Independent Business Owners, Amway Education. The revamped collection of nearly 100 free online training videos and resources are specially designed to practically support today’s aspiring and current business owners.
Building on its existing training resources, which fuel the potential of every Independent Business Owner of the world’s number one direct seller, Amway Education will deliver best-in-class video content, alongside the expert mentor access IBOs already receive. Courses are offered in five languages, allowing users to coach others without communication restrictions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7784254-amway-education-multi-lingual-platform/
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.
After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/
Today, more than six thousand pancake lovers from around the globe gathered in Monument Circle in Indianapolis, Indiana for a pancake fundraiser hosted by IHOP Restaurants and Kiwanis International. Thousands of Kiwanis volunteers, in town for their annual convention, and members of general public enjoyed free IHOP pancakes and coffee. Two dozen IHOP cooks prepared the pancakes made from more than 240 gallons IHOP’s famous buttermilk pancake batter, which were accompanied by 189 gallons of maple syrup, 94 pounds of butter and 625 gallons of coffee.
The celebratory event raised funds through voluntary donations to help eliminate maternal and neonatal tetanus through the Eliminate Project. It was the first in a series of events planned by IHOP Restaurants as part of its “Summer of Smiles” campaign that celebrates individuals and organizations which have devoted countless hours to making others smile through their philanthropy. The celebration coincides with the family-friendly brand’s launch of a new ‘smiling’ logo and its 57th Anniversary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428053-ihop-summer-of-smiles-pancake-party/
Global NCAP, the umbrella body of consumer car safety testing bodies, welcomes the Indian Government’s initiative to launch a New Car Assessment Programme (NCAP) but believes that this positive step should also be accompanied by action to apply the United Nation’s minimum crash tests standards.
India is now the fifth largest producer in the world of passenger cars but new independent crash tests show why the country should use internationally accepted safety standards. Crash tests of Nissan’s Datsun Go and Maruti-Suzuki’s Swift demonstrate a high risk of life-threatening injuries with both cars receiving zero-star safety rating for their adult occupant protection. These risks would be significantly reduced if the cars had to comply with the UN test regulation for frontal and side impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762582-nissan-suzuki-safety-test-score/
Wolf Appliance, Inc., the industry leader in premium cooking equipment, announces the launch of its Reclaim the Kitchen initiative. A long-time believer in the richness of people coming together to prepare and enjoy meals, Wolf’s goal is to make the process easy and accessible, enabling anyone who wishes, to experience the benefits of reclaiming the kitchen. Award-winning author and chef Kathleen Flinn is teaming up with Wolf to help motivate families to put down the remote, avoid takeout, and cook at home more often by providing them with simple tools to get started.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427351-subzero-wolf-reclaim-the-kitchen/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
