The Advertising Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), announced today the launch of a national public service advertising (PSA) campaign designed to encourage homeowners who are struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45022/
Leviton, a leading global manufacturer of electrical devices, today introduced state-of-the-art Universal Dimmers, engineered to provide homeowners optimal control of current and emerging incandescent, dimmable CFL and dimmable LED bulbs without sacrificing performance. Recognizing that newer, energy-efficient bulbs have specific needs for effective dimming, Leviton worked with bulb manufacturers to develop dimmers that are tested and proven effective to function in harmony with the latest bulb innovations. The new devices give retailers, distributors and contractors the ability to offer a single lighting control capable of properly dimming next-generation lighting sources while remaining backwards compatible with current bulbs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53188-leviton-universal-dimmers-compatible-with-led-cfl-incandescent-bulbs
24-hour preschool television channel Sprout is celebrating the holiday season by welcoming everybody’s favorite furry red monster, Sesame Street®’s Elmo, to The Sunny Side Up Show on Tuesday, November 30, 2010 from 9 a.m. — noon ET.
Elmo will appear live on The Sunny Side Up Show, along with hosts Kelly and Chica the Chicken, to take calls from Sprout viewers, read birthday cards, and send out holiday wishes to families all over the country. Emmy Award®-winning performer and producer Kevin Clash is Sesame Street’s Muppet Captain and force behind Elmo.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42015/
Wounded Warrior Project (WWP) in partnership with The PlowShare Group has launched a series of new public service advertisements aimed at raising awareness and enlisting support of the needs of injured service members of the nation’s armed military. Over 40,000 of our nation’s armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury (TBI). WWP assists wounded warriors and their families through a holistic approach to their recovery. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/woundedwarriorproject/48587/
BabyCenter.com, the #1 pregnancy and parenting destination worldwide, today released its 2011 U.S. Cost of Raising a Child report, which reveals interesting insights into the mindset of today’s new and expectant parents, especially given the current state of the economy. Deciding to have a baby is a big decision for couples and waiting until the time is right is important, but if a couple is waiting until they think they can afford a baby, they may be waiting longer than expected.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51430-babycenter-recession-generation-study
In summer 2012, as the world’s elite athletes gather in London, the best of the world’s cultural talent will gather in Edinburgh as they do every year in what is the world’s leading Festival City.
2012 will see Edinburgh’s Festivals attract four million people to view 40,000 performances across more than 300 venues involving over 25,000 artists.
It’s the 65th anniversary of Edinburgh’s emergence as the pre-eminent festival destination; the Edinburgh International Festival, Edinburgh Festival Fringe and Edinburgh International Film Festival began in 1947.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53746-edinburgh-festivals
The new Hotels at Per Diem website links U.S. government travelers with hotels offering rates at or below the U.S federal per diem allowance for their location. Its simplified interface is now easier to navigate and allows government and military staff to quickly locate and book hotels based on their requirements. Government travelers can search among top hotels by location or keyword and filter results by amenities, star ratings or other criteria. Hotel photos, descriptions and FEMA numbers assist visitors who are planning their accommodations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53257-ubm-aviation-announces-new-hotels-at-per-diem-website
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
Relentless in his lifelong devotion to the elephants' survival, Save the Elephants founder Iain Douglas-Hamilton, Ph.D., has been named the 2010 recipient of the Indianapolis Prize, the world's leading award for animal conservation. In recognition for his lifetime achievements, Dr. Douglas-Hamilton will receive $100,000 and the Lilly Medal at a gala ceremony presented by Cummins Inc. on Sept. 25, 2010, at The Westin Hotel in Indianapolis.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/indianapoliszoo/44156/
Today’s U.S. healthcare providers face a three-pronged deluge of demands from patients, insurance companies, and the government. To successfully address these new and evolving expectations, members of the medical sector must leverage the capabilities of new wireless technologies – or fall behind their more savvy competitors.
Frost & Sullivan recently published a whitepaper, Mobile Devices and Healthcare: What’s New, What Fits, and How Do You Decide?, which examines the strengths and drawbacks of four major mobile device types – smartphones, tablets, push-to-talk communication devices, and machine-to-machine (M2M) remote medical monitoring devices. Each device category is evaluated for application in three unique environments – the hospital, physician’s office, and the patient’s home. Criteria for selecting a mobility partner are also discussed.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51532/
Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil — the hydrating and shine-intense “liquid gold” of Morocco — to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand’s foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cremeofnature/45167/
