The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of the period of penance and fasting, and then eating them as a celebration of Easter.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54146-u-s-fda-playing-it-safe-with-eggs-food-safety-tips
Spring means warmer weather, flowers starting to bloom and more time spent outdoors, so why not ring in spring by adding light and healthy new potato recipes to the dining table? Chef and Registered Dietitian Katie Cavuto Boyle stars in the US Potato Board’s “Seven Potato Types” educational video series and has created two new potato salad recipes perfect for the season. With seven unique potato types – Russets, reds, yellows, whites, purples, reds, fingerlings and petites – you can use a new type every night of the week!
To view Multimedia News Release, go to http://www.multivu.com/players/English/60495-potato-goodness
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Those yearning for an early taste of spring are in for a real-brewed delight. Pure Leaf announced today the launch of Pure Leaf Herbal Iced Teas, a new line of premium iced teas that are caffeine free, have no artificial sweeteners and are brewed with real hibiscus flowers. Leave it to the Pure Leaf tea masters to develop this unique, flavor forward blend that’s also trend setting. In fact, hibiscus was recently named 2019 “Flavor of the Year” by flavor experts at Firmenich.
With its vibrant color and petals, the Insta-worthy hibiscus flower has been popping up in fashion, food, beauty and now, bottled iced tea. Hibiscus is in full bloom with Pure Leaf’s newest line up that looks as good as it tastes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8479051-pure-leaf-new-herbal-iced-teas-hibiscus/
Nearly three in four American voters (74 percent) favor increasing federal funding for cancer research, according to the results of a new national survey conducted on behalf of the American Association for Cancer Research (AACR). The survey results were released today in conjunction with the AACR’s fifth annual Cancer Progress Report. The report highlights how federally funded research can power progress against cancer and urges Congress and the administration to implement a strategy for providing annual budget increases of at least 7 percent for the National Institutes of Health (NIH), National Cancer Institute (NCI), and U.S. Food and Drug Administration (FDA) in fiscal year 2016 and thereafter.
The national survey, which was conducted by Hart Research Associates and Public Opinion Strategies, shows that five out of every six voters recognize what the AACR Cancer Progress Report 2015 details: that progress is being made against cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613551-aacr-cancer-research-survey/
Hi, Rudy, natural nutritionist here. In this video, I want to help get rid of chronic constipation without using drugs, medication, or drugstore products. You can use just plain food and some small changes in lifestyle. So, let’s get started right away.
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From spider cupcakes, to cheesecake coffins, to witch finger cookies and mummy macarons, seven of the country’s top bakers compete to create Halloween’s spookiest and most creepy crawly confections on Food Network’s Halloween Baking Championship, premiering Monday, October 5th at 9:00pm ET/PT. In order to survive this haunted competition, hosted by Richard Blais, contestants must prove their baking abilities and impress judges Ron Ben-Israel, Carla Hall, and Sherry Yard. Only one winner will take home the grand prize of $25,000 and the title of Halloween Baking Champion!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7329436-food-network-halloween-baking-championship/
Brett Hoebel is one of the most sought-after lifestyle fitness experts in the country, you might remember him as one of the “secret” trainers on the long-running show, “The Biggest Loser®.” Since leaving the show, his integrative and holistic leading-edge fitness program has made Brett one of the most popular celebrity trainers in the nation. He is sharing his health and wellness strategies for people trying to get in shape in the New Year, or how to “fit” a workout regimen into your busy life that you will maintain year round.
There are so many healthy food and beverage options now to help family members of all ages manage their eating habits. Just like most parents, I'm not a fan of putting kids on a restrictive “diet,” but simple food-swaps can make a big impact, without the kids even knowing it. For instance, one suggested swap for the younger family members is Juicy Juice Fruitifuls. It has 35% less sugar than regular juice, a full serving of fruit and a taste kid's love. In fact, replacing a regular juice box with Fruitifuls every day can reduce annual sugar intake by 13 cups.
Al Maryah Island in Abu Dhabi was a beacon of celebration this New Year’s Eve after playing host to a spectacular firework display, which lit up the sky of the United Arab Emirates’ (UAE) capital at midnight.
More than 8,000 visitors descended on Al Maryah Island, Abu Dhabi’s business and lifestyle destination, to see in 2016. They enjoyed an unforgettable night of family fun and entertainment, which saw live performances from DJs and musical acts, Zeina Aftimos and Hamami Trio. Thousands of fireworks were launched from buildings in Abu Dhabi Global Market Square, the commercial heart of Abu Dhabi's international financial center, and barges in the Arabian Gulf.
Visitors were virtually connected to festivities from around the world, with live footage being displayed on a variety of screens, and an interactive earth globe that lit up when a new country welcomed in the New Year in its time zone. An assortment of festive food trucks, shopping and casual dining at The Galleria, five star feasts at Rosewood Abu Dhabi, a Winter Fair and a dedicated Kid’s zone, were also enjoyed throughout the night.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7725051-al-maryah-island-abu-dhabi-new-years/
After much speculation and hype, Helper’s iconic white glove, Lefty, dropped his first mixtape today, featuring five original tracks and two music videos. Initial reports: it’s lit. Collaborating with Twin Cities hip hop artists and a group of young, hungry up-and-comers, Lefty stays true to the streets in creating a soundscape that’s both authentic and hilarious.
Seriously, this isn’t a joke. You can listen to the greatest mixtape of all time about Helper here and watch the music videos below.
Helper collaborated with McNally Smith College of Music students, along with Twin Cities artists, Dequexatron X000 (DJ Tiiiiiiiiiip & Bobby Raps), and Twitter, Vine and Snapchat rising star, Retro Spectro, to produce rhymes and beats that encapsulate Helper’s cunningly entertaining and relatable brand. The Helper mixtape, titled Watch the Stove, gives up-and-coming artists like the students at McNally Smith a platform to share their original music.
To view the multimedia release go to:
http://www.multivu.com/players/English/7769951-general-mills-helper-lefty-mixtape/
The statistics on food waste are alarming. Nearly all Americans are guilty of tossing edible food both before and after it hits their plates. The good news is, it’s easy to make small changes that can save a family of four up to $1,500 a year in food bills.
That’s the message being delivered on Stop Food Waste Day by foodservice leader Compass Group, food manufacturer Unilever, and Top Chef personality, Tom Colicchio.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077751-compass-group-unilever-stop-food-waste-day/
As part of LG SIGNATURE’s official partnership with the LPGA Evian Championship, the company hosted a culinary challenge featuring European star chefs. LG SIGNATURE – LG Electronics’ ultra-premium home appliance brand which offers innovative technology infused with the Art of Essence – invited several world-class chefs to create their own unique dishes under the theme of that reflected their essence as a chef. The challenge was filmed as part of a content series with a new episode broadcasted every day at the 2018 Evian Championship which was held from September 13-16.
To view the multimedia release go to:
https://www.multivu.com/players/English/8405551-lg-signature-chefs-evian-championship/
