Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its most popular fragrances within its new contemporary candle line, Pure Radiance. After just a few weeks of availability, the three best-selling Pure Radiance scents are:
After Dark™ — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.
Beachfront™ — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.
Denim™ — Comfortable and casual … this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52097-yankee-candle-announces-pure-radiance-top-fragrances
When it comes to growing harmony and balance, Mother Nature knows best. That's why she relies on strong grass to promote clean air, cool the environment, replenish water reserves and foster a safer, more tranquil world for all.
That's because grass does a world of good and builds a world full of life. At loveyourlawn.us explore the benefits of grass and learn how to take care of it while keeping Mother Nature in mind.
Love your lawn, and it'll love you back for a long, long time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/player/41665-scotts-love-your-lawn/
The Medium Extended Air Defense System (MEADS) successfully completed its first flight test today at White Sands Missile Range, N.M.
The PAC-3 Missile Segment Enhancement (MSE) MEADS Certified Missile Round was employed during the test along with the MEADS lightweight launcher and battle manager.
The test demonstrated an unprecedented over-the-shoulder launch of the MSE missile against a simulated target attacking from behind. It required a unique sideways maneuver, demonstrating a 360-degree capability. The missile executed a planned self-destruct sequence at the end of the mission after successfully engaging the simulated threat.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53248-meads-conducts-successful-first-flight-test-white-sands-missile-range
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
Registration for CyberPatriot III is open until October 8, so hurry to enroll your team!
CyberPatriot, established by the Air Force Association, is the nation’s largest and fastest-growing high school cyber defense competition. It was created to inspire high school students to consider careers in cybersecurity or other technology and mathematic disciplines critical to our nation’s future. The deadline to participate in this premier competition is now less than 30 days away.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/airforceassociation/46017/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42012/
The BBVA Group (NYSE: BBVA), the Official Bank of the NBA, will officially tip off its marketing partnership with the league in the U.S. with the launch of its first NBA-themed advertising campaign TEAM. WORKS. on Christmas Day. The new commercial will air during the telecasts of the NBA’s five nationally televised games scheduled on Dec. 25, one of the most-viewed day of games during the season on ABC and ESPN.
To view Multimedia News Release, go to http://multi1vu.prnewswire.com/mnr/bbva-compass/42203/
This July 4, America’s national Independence Day celebration will mark 30 spectacular years on air. The multi-award winning A CAPITOL FOURTH, broadcast live from the West Lawn of the United States Capitol, will kick off the country’s 234th birthday with a musical extravaganza like no other, topped off by the most dazzling display of fireworks anywhere in the nation!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/43265/
Travis Air Force Base squadron members took to the sky at Six Flags Discovery Kingdom today, as the first “flyers” to experience the park’s newest thrill ride, SkyScreamer. SkyScreamer, which opens to the public on Friday, May 27, is the latest sensation in tower rides, and takes the concept of spinning round and round to a new level of thrills. The lofty attraction joins the park’s unique array of rides, shows and interactive animal experiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49942/
