DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Wiping up finger paint and tackling juice spills is a routine every parent has down pat. Yet they may find themselves playing hide-and-seek with the invisible things little hands leave behind—like bacteria and viruses. Germs stick to all types of surfaces, and kids spread them to more places than you can imagine.
To track down where germs linger, The Clorox Company and global public health organization NSF International conducted a study in homes of families with young children. Researchers analyzed 100 samples from five commonly-touched surfaces, and found bacteria or viruses on all five of the surfaces tested, from the kitchen to the common area to the bathroom, with the bathroom sink being one of the surfaces with the most germs. In fact, the study results found that four times as many households had bathroom sinks that were germier than kitchen countertops.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7359251-clorox-and-nsf-study-shows-which-surfaces-have-most-germs-in-homes-with-kids
In a ceremony in New York’s Times Square, Warner Bros. Consumer Products (WBCP) and DC Entertainment officially announced the launch of Superman Hall of Heroes (www.SupermanHallofHeroes.com), an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others. To mark the occasion, an inaugural class of notable heroes from diverse backgrounds was honored, among them, courageous military personnel, forward thinking educational leaders, heroes in public safety and inspirational athletes.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7211651-warner-bros-and-dc-entertainment-launches-superman-hall-of-heroes
BOMBAY SAPPHIRE®, the world’s fastest-growing major gin brand by volume and value1, in association with Tribeca Film Festival®, today announced the four winners of the Bombay Sapphire Imagination Series: Film competition. The competition offers budding filmmakers the chance to realise their own short film, using their imagination to interpret a short film script created by Academy Award® winner Geoffrey Fletcher.
Starting today, Bombay Sapphire is giving members of the general public the chance to vote for a fifth film to be made through its open vote selection. By visiting www.imaginationseries.com/vote a vote can be cast, with the winning film announced on 14 November 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63485-bombay-sapphire-winners-of-imagination-series
A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’ Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch a new series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7240051-wwe-superstars-importance-of-being-dad-national-public-service-campaign
Hilary Duff, new mother to 22-month-old son Luca, is volunteering her time to help the March of Dimes raise funds to help give more babies a healthy start in life.
”As a mom, I'm proud to support the March of Dimes helping more women have full term pregnancies and healthy babies. That’s why I walk in March for Babies,” she says in a new public service advertisement. “The money we raise funds research and local programs that help babies overcome the challenges of premature birth and birth defects. Together we can help make healthier babies possible for thousands of families.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
Meijer announced today it is launching its new Consumer Drug Take-Back Program by installing secure in-store kiosks designed to help customers safely and properly dispose of unused or expired prescription drugs at no cost. Customers can find the easily identifiable kiosks in the pharmacy area in all 241 Meijer supercenters across the Midwest.
“Meijer is thrilled to be one of the first in our industry to provide a secure and convenient prescription drug take-back program at all stores in the communities we serve,” said Jason Beauch, Vice President of Meijer Pharmacy. “The Meijer Drug Take-Back Program allows our customers to remove the risk of an unforeseen accident occurring with expired or unused medications, while enabling them to properly dispose prescription drugs and reducing the possibility of creating a public health hazard.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8497051-meijer-consumer-drug-take-back-program/
Volvo Cars will play a leading role in the world’s first large-scale autonomous driving pilot project in which 100 self-driving Volvo cars will use public roads in everyday driving conditions around the Swedish city of Gothenburg.
The aim is to pinpoint the societal benefits of autonomous driving and position Sweden and Volvo Cars as leaders in the development of future mobility.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64153-volvo-self-driving-cars-unique-swedish-project
Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, “Only You Can Prevent Wildfires.” The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey Bear’s birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding “Bear Hugs” for safe fire practices and directs audiences to visit www.SmokeyBear.com.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7201651-ad-council-smokey-bear-70th-birthday-wildfire-prevention-psa
Horyou.com, the action-oriented social network for the common good announces its international public beta release. In its first stage, the platform is available to all Internet users in four languages: English, Spanish, Portuguese and French.
Horyou is an international company that promotes a humanistic approach to technology through an online platform that encourages its members to dream, inspire and act.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64173-horyou-new-social-network-public-beta
Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/
SC Johnson released its 2013 annual public sustainability report today. The report shares the latest information on the company’s ongoing work to achieve its 2016 environmental goals by using more renewable energy, cutting greenhouse gas emissions, minimizing landfill waste and developing innovative products that use fewer resources and require less packaging. SC Johnson has reduced its global manufacturing waste by 62 percent and increased its use of renewable energy to 30 percent in pursuit of these goals*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63897-sc-johnson-2013-annual-public-sustainability-report-environmental-goals
