Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
As announced at the 2012 White House Science Fair on February 7th, today marks the official launch of Wouldn’t It Be Cool If…, a national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition.
Wouldn’t It Be Cool If… challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life. Beginning today through March 28, 2012, eligible youth can submit their ideas at www.wouldntitbecoolif.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54814-time-warner-cable-connect-a-million-minds-wouldn-t-it-be-cool-if
On May 27, CVS/pharmacy launched a new in-store fundraising campaign named Advancing Medical Research, to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS) and cystic fibrosis (CF). Funds raised through the campaign will benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research, and the Cystic Fibrosis Foundation, the world’s leader in the search for a cure for cystic fibrosis. Supporters for the 2012 campaign can donate $1 or $3 dollars at the register in CVS/pharmacy locations and online at www.cvs.com/alscff through June 30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56330-cvs-pharmacy-fundraising-campaign-support-als-and-cystic-fibrosis
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The Department of Veterans Affairs will commemorate this year’s National VA Research Week from April 23 to 27. The theme, “Caring for Veterans Through Discovery & Collaboration,” will celebrate the contributions of Veterans who participate in VA research studies, as well as the accomplishments of VA investigators and their collaborators.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52324-2012-va-national-research-week-improving-veterans-lives
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Every year, more than 55,000 people around the world die from rabies. In response, nearly 20 million dogs are needlessly and cruelly killed in misguided attempts to control the disease. Today, on World Rabies Day, the World Society for the Protection of Animals (WSPA) is calling for “Collars Not Cruelty” and asking governments worldwide to tackle rabies through the only humane and effective solution: mass vaccination of dogs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52354-wspa-demands-collars-not-cruelty-fight-against-rabies-global-campaign
Pringles® proudly announces Kent Jenkins, also known as “SnubbyJ” the winner of The Tournament of Flavors bracket-style contest with a total of 681,270 votes. Jenkins, a student at Loyola Marymount University in Los Angeles, conquered the Tournament with a video demonstrating his unique, home-crafted PVC pipe musical instrument using Pringles Original cans.
The Pringles Tournament of Flavors featured crowd sourced videos showcasing humorous interpretations of various Pringles flavors. Fans voted through the brand’s Facebook page to advance their favorite videos to the next round. The Tournament’s 16 videos went through four elimination rounds until the top two – Original’s “Tub Thumping” and BBQ’s “The Pringles Aficionado” – went head-to-head in the final round. As fans voted, they could win a variety of prizes including free Pringles and $500 gift cards.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55827-pringles-tournament-of-flavors-original-tub-thumping-video-hailed-victor
Sephora Americas today announced the beta launch of “BeautyTalk,” an online community where beauty seekers can learn from Sephora’s beauty experts and exchange information directly with each other, through topic-specific discussion forums. “BeautyTalk” marks the newest innovation available on sephora.com, transforming the online leader in beauty into a true beauty portal. It is available through sephora.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sephora/46419/
The rich color palette and varied textures of the upcoming fall season are reflected in the first release from PANDORA’s new Autumn/Winter collection, “My Story, My Design”, which will be available in stores nationwide September 4. The initial fall release — the first of three scheduled to ship to stores through the end of December — includes hand-finished rings, earrings, pendants and charms in an array of autumn colors.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54142-pandora-autumn-winter-collection-my-story-my-design
