Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
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Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
The North American International Auto Show (NAIAS) 2015, the showcase event for the best that the automotive industry has on offer, opened in Detroit on January 12. As the only Chinese carmaker exhibiting at the show, GAC Motor made its blockbuster appearance with three proprietary models, among which, for one model, the GS4, the show was the vehicle’s world debut, drawing the attention of leading media organizations worldwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7418451-gac-motor-gs4-debut-naias/
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast™ in the U.S. today, an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories about Kellogg’s branded food, its commitments to communities around the world and its pledge to care for the environment.
Kellogg’s is inviting people to join the conversation at OpenForBreakfast.com and in social media, where the company will tell its story and have conversations with people about what they care about – sharing facts and figures, and visuals and videos featuring Kellogg employees, partners and consumers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7397651-kellogg-s-open-for-breakfast/
GAC Motor, China’s only automaker exhibiting at the 2017 North American International Auto Show (NAIAS) in Detroit from January 8 to 22, 2017, three groundbreaking new models including the first electric vehicle GE3, new SUV GS7 and concept car EnSpirit. Its GS7, a blockbuster mid-sized SUV, is designed with the company’s most innovative technologies and forward thinking concepts.
At the international showcase for the best of automotive industry, GS7 has drawn wide attention from industry professionals, experts, media and guests. The model is destined to continue the company’s legacy in the new era for SUVs opened by their best-selling GS4 which was also released at NAIAS back in 2015.
To view the multimedia release go to:
http://www.multivu.com/players/English/8018651-gac-motor-gs7-naias/
The Astana Economic Forum 2016 is to take place in Astana, Kazakhstan on May 25-26. The theme of the AEF - "New economic reality: diversification, innovation and knowledge economy" - is related to global changes in the world determined by the development of a new economic reality and a number of challenges in geopolitics, the economy and financial systems.
This year AEF is organized by the Ministry of National Economy of Kazakhstan, the “Economic Research Institute” JSC, and the "Economic Initiatives Fund of Kazakhstan" CF.
The Forum will host 20 events which are focused on four main subthemes: global economy, economic diversification, innovation and technology, and knowledge economy.
AEF 2016 expects 3,000 delegates, including renowned politicians, international economists, Nobel Prize winners, heads of international organizations and representatives of influential media to attend.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7847451-astana-economic-forum-new-economic-reality/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Just in time for Father’s Day, Camouflage and On Tap™ join last year’s introduction MMM, Bacon!™ and original Man Candles Man Town™ and Riding Mower™. The Man Candles collection, which was an instant hit when it debuted in 2012, was created uniquely for men to enjoy in their “man town,” wherever that may be in the house. These limited edition fragrances are available now at Yankee Candle’s over 500 retail stores, at www.yankeecandle.com and select specialty retailers and gift shops. Yankee Candle is launching a series of social media contests offering consumers the chance to win samples of the Man Candles III collection!
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7221651-yankee-candle-heads-outdoors-new-man-candles-fragrances
Zhang Xinyuan, born in Wuhan, Hubei Province, graduated from the Central Academy of Drama in 2012, BA of
performance. In 2008, her self-made images ignited online communities in China. Heavy-eyebrowed and flame-lipped,
but also chaste and ethereal, her images are both polarized and harmonious, no wonder they received so explosive
acclaiming and spreading.
From then on, Zhang Xinyuan becomes a fashion icon and favored by various media and industries, her images even
initiated a tide of retro-styling in the youths of China. Instead of stopping on that, Miss Zhang keeps on sharpening her
art language by the grindstones of her unique aesthetic taste, say-no-to-vulgarity attitude, and oriental wisdom. With the
love to public art, Miss Zhang has crossover-cooperated with various artists and stylists, and become a rising star of
arts, which made her the cover star of I-D, a famous British fashion magazine, in Mar.2012. The next month,Apr.2012,
her high-profile photo album Girlfriend On The Cliff became the top one seller in the Amazon list of photographic books,
and one of the best-sellers of Motie Company, who has published this book. Sold out in various online shopping sites,
Dream Raider studio and Motie Company printed other batches of copies, all of which had been sold out now.
LG SIGNATURE is continuing to increase its global reach and visibility by partnering with prominent figures in fashion and design. LG SIGNATURE has teamed up with well-known personalities in one of the world's most acknowledged style capitals, Milan, Italy, to highlight the lineup's design credentials and natural relationship with high-end couture and luxury goods.
LG SIGNATURE's campaign in Italy is composed of different activities focused on design. Popular TV and cinema personality Federica Fontana - a former model, TV presenter and actress - will be involved in a product placement activity aimed to create social buzz about LG SIGNATURE products through social media postings. Moreover, in order to communicate the products' many benefits, LG will ask the opinion of Marco Bocci, one of Italy's most popular actors and director, about LG SIGNATURE OLED TV's unrivalled performance and refined aesthetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8464351-lg-signature-fashion-design-partners/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
Swissquote Bank Ltd., Switzerland’s leading online bank, announces the launch of a set of investor tools that help anticipate the impact of the French presidential election on financial markets. A key element is the Social Media Opinion Index, created in cooperation with the Social Media Lab at École polytechnique fédérale de Lausanne (EPFL).
The Index makes use of the latest advances in artificial intelligence to collect and analyze opinions about the candidates in the French election as expressed on social media networks; it allows investors to take the pulse of public online opinion about the candidates, indicating potential outcomes of the elections in real-time.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8083151-french-election-swissquote-epfl-investors/
