Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
You don�t know what you�ve got �til it�s gone. That�s the thinking behind a new integrated marketing campaign from Sharpie�, which poses the question �What would the world be like without self-expression?� The campaign aims to empower people to boldly showcase their individuality with Sharpie, expressing their creativity on everything from skateboards and stadium posters to motorcycle helmets and billboards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharpie/44094/
Apple Vacations annual SuperSale starts Nov. 3rd and features drastically discounted prices on January and additional Winter 2011 nationwide departures to Mexico, the Caribbean and Hawaii. The sale runs through November 25th and is the company’s biggest sale of the year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/applevacations/46877/
Intermopro, Intermeat and Intercool names that dont ring a bell with most
consumers. Nevertheless, they are very important. These three trade fairs of
the food industry showcase the latest developments in dairy, frozen food
cold meat and meat production. The market for bio-products continues to grow
non-stop. At the same time transparency regarding the origin of foodstuffs
becomes ever more important, not only for the consumer but even more so for
the producer.
Several projects across platforms and crops designed to improve farmers’ on-farm productivity and profitability advanced phases today as part of Monsanto Company’s (NYSE: MON) annual pipeline update.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/monsanto/48030/
With the nation’s eyes on the biggest football game of the season this weekend, famed sportscaster Lesley Visser is partnering with Transitions Optical and sports vision specialist Dr. Larry Lampert, to raise awareness about healthy vision and its connection to sports performance among consumers across the country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/transitions/48153/
As part of their ongoing partnership to help Americans improve their health and curb the onset of chronic diseases like diabetes, CVS/pharmacy and the 50 Million Pound Challenge announced today the availability of the 32-page 50 Million Pound Challenge Guide in all CVS/pharmacy retail locations.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/43523/
ConAgra Foods® (NYSE: CAG) and Feeding America®, the nation’s leading domestic hunger-relief organization, will premiere “Child Hunger Ends Here: A Special Report” on select NBC stations across the nation on March 19. The 30-minute special, hosted by Al Roker with Natalie Morales, gives viewers a better understanding about the negative effects of hunger on children and how they can help end child hunger.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/conagra/48986/
If New Orleans isn’t exactly top of mind when it comes to places for great family vacations, it’s time to think again!
There is so much fun for families in the Big Easy, and some of these activities are new this summer.
For example, guests this summer are loving Audubon Aquarium’s Parakeet Point — set against the backdrop of the Mississippi River right at the foot of world-famous Canal Street, where hundreds of parakeets flock and fly and interact with guests. Visitors are invited to purchase a feed stick for a dollar and feed these personable birds. There are 800 birds in the exhibit, which opened to rave reviews this past spring.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51082-audubon-zoo-aquarium-parakeet-vacation-family-new-orleans
Wilton, a leader in food crafting, predicts a rise in the housing market this holiday season — for Gingerbread houses, that is. Gingerbread house kits offer options for pre-fab construction or fully assembled, complete with easy-to-follow decorating instructions. There’s an easy fit for everyone’s neighborhood.
“Decorating a Gingerbread house gets the whole family into the holiday spirit,” says Nancy Siler, vice president at Wilton Enterprises. “Our Wilton kits make it easy because everything is included. They are a festive at-home holiday centerpiece or a wonderful gift.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wilton/46093/
Jewelry Television® (JTV) is showing its support for the American Heart Association’s Go Red For Women® movement by launching “Love Your Heart,” a comprehensive, multimedia initiative aimed at raising awareness and educating viewers about the risks of heart disease.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jewelrytelevision/46001/
The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
