The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being recognized on the iconic Wheaties box. Having captured the world’s attention with their stellar athletic performances, sportsmanship and inspirational stories, Shiffrin and Kotsenburg join the ranks of past champions to earn this coveted honor. The two, limited-edition Wheaties boxes will hit store shelves this spring.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65466-wheaties-stars-from-sochi-featured-on-limited-edition-boxes
Women in combat fight for more than just their lives. Being good isn’t always good enough, but these women battle for country, team and heart with guts and passion. Legendary Army medevac pilot Sarah Benson and U.S. Navy Seal Ethan Quinn team up in Risk Taker. Sarah and Ethan’s story continues in the heart pounding sequel Degree of Risk. Don’t miss the excitement of New York Times bestselling author Lindsay McKenna’s Shadow Warrior series. http://www.LindsayMcKenna.com Romantic suspense, military suspense
Weather forecasters are predicting a doozy of a hurricane season with above average activity this year. As many as 18 named storms could impact communities along the coast. Hurricanes Sandy, Irene and Isaac serve as sobering reminders of the importance of families being prepared just in case the unthinkable happens. Preparing now, before the weather turns serious, is a family’s best defense.
So where do you start? Preparation should focus on four key activities, which the whole family can do together.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/61576-allstate-be-aware-and-prepare-natural-disaster-weather-alerts
GoGo squeeZ applesauce on-the-go, the leader in fruit-based pouches, announced today the results of a nationwide survey they commissioned to discover the state of playfulness in the USA, which revealed that U.S. families have trouble incorporating playfulness into their daily lives. GoGo squeeZ realizes that being playful is an important aspect of childhood development and is committed to providing parents with the tools they need to empower playfulness, not just in their children but also in themselves.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61992-gogo-squeez-teams-celeb-dad-jerry-o-connell
In an effort to help families coping with the overwhelming situation of raising a child with ASD or other special dietary needs, accomplished chef, Jimi Taylor, in partnership with, Generation Rescue, is making a difference with a new Gluten-Free iOS App – “Chef Jimi’s – Cooking with a Cause.”
Seven years ago Chef Jimi’s son, Aiden, was diagnosed with Autism Spectrum Disorder (ASD). Autism is a neurodevelopmental disorder characterized by social impairments, cognitive impairments, communication difficulties and repetitive behaviors. Statistics from the CDC identify around 1 in 88 American children as being on the Autism Spectrum, a 78% increase in the last decade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62512-generation-rescue-chef-jimi-gluten-free-ios-app-autistic-spectrum-disorder
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Crosstex International, a subsidiary of Cantel Medical Corp. (NYSE:CMN), and Prestige Ameritech, the only two major U.S.-based medical mask manufacturers have joined forces to bring attention to a glaring void in public health research and policy – that, if addressed, has the potential to more quickly provide a simple, effective tool to mitigate the spread of influenza and other respiratory borne viruses. The awareness campaign comes in response to a new study, “ Exposure to Influenza Virus Aerosols During Routine Patient Care,” published in The Journal of Infectious Diseases, showing that influenza viruses may spread as far as six feet from a person coughing or sneezing, and that some people, referred to as “super spreaders,” may be more likely to spread the virus. The study, supported by the Department of Health and Human Services with a $600,000 research grant, pointed specifically to concerns for healthcare workers being exposed to coughs from sick patients. Yet government research and policy continues to overlook face masks as a feasible protection measure for both the healthcare industry and the general public.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60417-cantel-medical-fitted-mask-infectious-disease-control-public-health-policy
Extending its award-winning “Learn the Signs” campaign, Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council, along with partner agencies BBDO New York and LatinWorks, to announce the launch of a new series of public service advertisements (PSAs) designed to reach African American and Hispanic parents. According to research, children in these communities are often diagnosed later than the average. The PSAs, which are being distributed to media outlets nationwide this week, show some of the early signs of autism and encourage parents to take immediate action if their child is not meeting standard developmental milestones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61698-ad-council-and-autism-speaks-launch-psa-campaign
Tree Fu Tom, the animated preschool series that’s taken Britain by storm, will make its U.S. debut on Sprout®, the 24-hour preschool channel, on April 22 at 11:00 a.m. EST. The show, which is a co-production between FremantleMedia Kids & Family Entertainment and CBeebies, joins Sprout’s lineup of quality children’s entertainment that includes both acquired and original programming including the network’s newest hit, “The Chica Show.”
The premiere of Tree Fu Tom kicks-off a week-long celebration called “Dig Into Earth Day,” which promotes conservation and the importance of caring for the environment. Sprout marks Earth Week by being a part of NBCUniversal’s Green is Universal environmental initiative, and will be turning its on-air and online logos green for the entire week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61203-sprout-animated-preschool-series-tree-fu-tom-makes-u-s-debut-earth-day
The number of gout patients is rising, with an estimated 8.3 million American adults diagnosed with gout—but only 10 percent of them are being properly treated, according to the Gout & Uric Acid Education Society. To heighten awareness and knowledge about gout and to lead to earlier diagnosis and treatment, the society has released two new comprehensive kits to educate patients and provide consistent information for medical professionals. The release of the Take a Stand on Gout Patient Education Kit and Medical Professional Information Kit coincides with Gout Awareness Day, an annual commemoration on May 22 to call attention to the growing incidence of gout and to enhance knowledge so as to improve patient outcomes. Both kits provide new, substantial information about gout from specialists, who treat gout patients every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61805-gout-uric-acid-education-society-take-a-stand-on-gout-new-information-kits
