As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
This November 11th at 8 p.m. ET, PBS will bring the nation together in tribute to the service and sacrifice of our over 22 million American veterans with the inaugural broadcast of the NATIONAL SALUTE TO VETERANS. Hosted by acclaimed actors Joe Mantegna (“Criminal Minds”) and Gary Sinise (“CSI: New York”), the national television event celebrates all our American heroes who have served throughout our country’s history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58340-national-veteran-s-day-concert
TruGreen, the nation’s largest professional lawn care service provider and a subsidiary of The ServiceMaster Company, today shares the fall episode of its webisode series, “Grow Curb Appeal,” providing simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode three, Cameron demonstrates three tips for updating your home’s exterior attraction this fall, the ideal season for corrective lawn and landscaping measures. The instructional TV host expertly shares: how to transform a rundown fence, how to conduct corrective pruning, and why to feed lawns and landscapes now for healthy spring growth.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57758-trugreen-grow-curb-appeal-fall-webisode-series-jason-cameron
Registration for the nation’s largest cyber defense competition for high school students, CyberPatriot, closes in less than a week. More than 1,000 teams from all 50 states and Department of Defense Dependent Schools in Europe and the Pacific have already been fielded, so don’t forget to sign up your team for the ultimate cyber game of the year!
To view Multimedia News Release, go to http://www.multivu.com/mnr/57817-air-force-association-cyberpatriot-v-high-school-cyber-defense-competition
There’s a new look coming for the nation’s largest electric utility.
Customers of Duke Energy will see a new logo beginning Monday, March 25 – with a complete changeout happening over the next few months.
Developed internally, the logo gives the company a new identity – coming on the heels of Duke Energy’s combination with Progress Energy in July 2012.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60547-duke-energy-new-logo-to-symbolize-new-company
Prepare to strike the phrase “fashion victim” from your vocabulary. A new study from T.J.Maxx, one of the nation’s leading off-price retailers, in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design, discovered that 87 percent of women said they are not controlled by fashion, but that they control fashion, using it as a tool to express their personality (77 percent) and individuality (74 percent).
To view Multimedia News Release, go to http://www.multivu.com/pages/61169-tj-maxx-and-dr-hazel-clark-study-finds-that-fashion-does-not-control-women
For the third consecutive year, State Farm and Major League Baseball (MLB) are rallying fans to swing for the fences to benefit outstanding charitable organizations. Fans can support causes that make a difference in communities across the nation through the Go to Bat program, an online, charitable giving initiative driven by a commitment State Farm makes to helping communities “get to a better state.” Fans can win a VIP trip for two to the 2012 World Series in addition to winning an $18,000 donation to the charity they choose to support.
Starting today, fans are invited to visit www.statefarm.com/gotobat and play the State Farm Go to Bat game.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57077-state-farm-major-league-baseball-mlb-go-to-bat-charity-world-series
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
In the wake of recent tragedy, the Newtown community came together to show the nation the true meaning of “Newtown strong.” It was inspiring to see such overwhelming support for a small, quiet town in the face of such extreme adversity.
The Strides for Sandy Hook 5k memorial run/walk was created as a way for local residents to continue the healing process. The 5k took place on Saturday, January 19, 2013. The unofficial community run honored the lives of victims lost in the December 14, 2012 tragedy. While there was a suggested donation of $25 for participants, any amount was accepted—no matter how big or small. Strides for Sandy Hook attracted nearly 200 walkers and runners and raised over $3,600 on January 19 alone. All donations and proceeds were given towards a memorial fund established by Newtown Parks and Recreation, the Newtown Park Gift Fund.
To view Multimedia News Release, go to http://www.multivu.com/pages/59886-strides-for-sandy-hook-5k-memorial-run-newtown-ct
GNC Holdings, Inc. (NYSE: GNC), the nation’s largest specialty retailer of health, wellness and sports nutrition products, today announced the nationwide availability of MARKED™, a new comprehensive line of performance nutrition products developed by leading GNC scientists and wellness experts in partnership with Mark Wahlberg. The MARKED line – consisting of seven sports and active nutrition products – provides the ultimate performance nutrition for anyone who wants to achieve their health and fitness goals.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57554-gnc-marked-performance-nutrition-line-developed-by-mark-wahlberg
Today, Bayer HealthCare LLC, the makers of One A Day® Women’s Multivitamins, along with Feeding America®, the nation’s leading domestic hunger-relief charity, and nine-time Grammy Award winner Sheryl Crow kick off year two of their Nutrition Mission with the announcement of a donation program and grant opportunity to benefit Feeding America’s network of more than 200 community food banks that help distribute over 3 billion pounds of food to Americans annually.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61524-sheryl-crow-and-one-a-day-women-s-nutrition-mission-with-feeding-america
With one third of American children overweight and 75 percent not getting enough daily exercise, Henkel, the company behind some of the nation’s leading brands, including Dial®, Purex®, Right Guard® and Soft Scrub®, is actively addressing this urgent health and fitness crisis facing our nation’s youth. In cooperation with Alliance for a Healthier Generation (AHG), Henkel today announced the launch of its annual Henkel Helps Get Kids Fit program in an effort to make a change and improve the quality of life of an entire generation. With schools facing budget cuts and limited resources across the country, the Henkel Helps Get Kids Fit program will award one deserving school with $25,000 to be used toward equipment and services to enhance their students’ health and fitness education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57305-henkel-helps-get-kids-fit-alliance-for-a-healthier-generation
