The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
http://AZestforLifeCD.com Combines a
performance of this classic Afro-Peruvian song and dance (which date
from the days of slavery in Peru), with photographs of Afro-Peruvians
and a view of the Peruvian countryside. http://AZestforLifeCD.com
As the U.S. approaches one of the most hotly contested political seasons in decades, Bing has launched a new election experience at bing.com/elections that is tailored for those who want a 360-degree view into Election 2012 — including the latest news from the right, left and center perspective, up-to-date polls across national, state and local races, analysis of social conversation across Facebook and Twitter, a tracker to find the nearest polling sites, and up-to-the-minute results on Election Day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58546-microsoft-bing-election-experience-2012-news-polls-analysis-results
From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life.
After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/
CVS/pharmacy has kicked-off its ninth annual in-store fund raising campaign to support the fight against amyotrophic lateral sclerosis (ALS). Since 2002, CVS/pharmacy has partnered with the ALS Therapy Alliance (ATA) to help advance ALS research. To date, CVS/pharmacy has raised more than $19 million in its stores—a single $1 donation at a time—to support the funding of new clinical research with the aim of discovering a treatment or cure for this devastating disease. This year's campaign began on June 6 and runs through June 26.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/44466/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
At an event typically dominated by introductions from American auto companies, Kia Motors America (KMA) today stole the spotlight with the world debut of the all-new 2018 Kia Stinger (hereafter Stinger) at the North American International Auto Show. A five-passenger fastback sports sedan poised to redefine a segment currently populated by European automakers, the Stinger promises to be the highest-performance production vehicle in the company’s history and is backed by Kia Motors’ industry-leading quality and reliability. Offered with multiple engine and drivetrain configurations and luxurious accommodations, the Stinger is planned to go on sale in the U.S. late this year. Pricing will be announced closer to the vehicle’s launch date.
“Unlike any Kia that has come before it, the Stinger really is a dream car for us, and here today in Detroit, that dream is now a reality after years of commitment and hard work from a passionate group of designers, engineers and executives around the world,” said Orth Hedrick, vice president, product planning, Kia Motors America. “From its GT concept-car origins to the years of tuning and refining on the legendary Nurburgring circuit, no detail was too small to be obsessed over, and the result is simply stunning.”
To view the multimedia release go to:
http://www.multivu.com/players/English/8016951-kia-stinger-naias-2017/
The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731856-2017-kia-cadenza-nyias/
The American Dental Association (ADA) kicks off its 12th national Give Kids A Smile® program Friday, Feb. 7. Dental professionals from across the nation are mobilizing to provide free oral health services to children and adolescents from underserved families throughout this year. As of this date, approximately 350,000 are registered, with more expected to register throughout the year.
Give Kids A Smile has become the world's largest oral health charitable program and an ADA access-to-care endeavor designed to encourage parents, health professionals and policymakers to address the year-round need for oral health care for all children. Each year, thousands of the nation's dentists, dental team members and many volunteers from the community provide free oral health care services to children from low-income families across the country.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/60006-american-dental-association-give-kids-a-smile-program
Butta Verses, a Bronx-bred rapper who now calls Fort Lauderdale, Florida home, made his debut appearance on De La Soul’s 2004 release The Grind Date spitting back to back with Posdonus on the song “No.” Butta’s name was bestowed upon him by fellow MCs at local ciphers but once his mixtape reached the ears of DJ Maseo from De La Soul, his rhymes started reaching neighborhoods around the world. Maseo signed Butta to his Bear Mountain Entertainment label and he began touring with De La Soul to promote The Grind Date. Butta released several mixtapes while playing over 200 shows on De La Soul’s international tour and began recording with his crew GCD (Glee Club Detention) as well as Seattle’s Vitamin D and Bean One for his Bear Mountain debut, Brand Spankin.
Having completed his term with Bear Mountain, Butta focused on live performances, sharing the stage with such veterans as Wu Tang Clan, KRS-One, Boot Camp Click and many others. Though no longer signed with Maseo, Butta was heard in late 2006 on De La Soul’s old-school flavored track, “You Got It” from Impossible Mission. All along, Butta has seen a great deal of his catalog licensed for television (NBC’s Saturday Night Live and A&E’s Dog The Bounty Hunter, to name a couple) and ringtones through his partnership with NYC-based licensing company, Beats and Rhymes.
Today, Butta is wrapping up his follow-up album, Six Minutes To Ten, with such guests as CL Smooth, and A-Butta of Natural Elements with production help from The Mighty V.I.C. and Tzarizm among others. March of 2007 will see the release of an exclusive Butta V track produced by Marco Polo on hip-hop upstart label Audio Clutch. The label's debut release will be available in record stores and online everywhere. Expect more from this rising star in 2007.
Courtesy of Butta Verses on MOLI.com
An estimated 48 million people in the United States have hearing loss, yet only 20 percent of people who could benefit from a hearing aid wear one. Cost is a major barrier as the average price of a hearing aid is $1,500 per ear, and can run as high as $3,000-$5,000 each. With the introduction of HearTEK™ Leasing from EPIC Hearing Healthcare (EPIC), individuals with hearing loss now have access to the latest name brand hearing aid technology without the barrier of huge upfront costs and with the peace of mind that they will not be locked into out-of-date technology.
“Consumers have gotten used to many of the benefits of leasing their smartphones – no one wants to pay upfront for technology that could be quickly outdated as hearing aid manufacturers regularly introduce new devices with updated features,” said Brad Volkmer, president and CEO, EPIC Hearing Healthcare. “The HearTEK Leasing program is an affordable new way to give more people with hearing loss access to quality hearing aid technology, so they can start hearing life to the fullest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7808551-epic-heartek-leasing-hearing-aid/
