In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
9000 kilometres across some really rough terrain – that’s the challenge facing the rally drivers taking part in the “Dakar Rally” in January. Two weeks of stress and strain. The head of motor racing in charge of the teams is under enormous pressure too, but in his case it’s not confined to that single fortnight. All year long he has to put together a car drawing on a given budget; a car that will pose a genuine threat to the competition. At the same time he must organise and supervise: the safety of the entire team, the fitness of the drivers and co-drivers, the transportation of the equipment, and so on and so forth. Mhoch4 has accompanied Volkswagen’s head of motor racing Kris Nissen and seen the extent of the demands made on him on the eve of the Dakar Rally.
The resilience of a rescue pet and the bond that quickly forms with its new owner is truly remarkable. This year, the Purina® Pro Plan® Rally to Rescue® Stories Contest celebrates these extraordinary pet rescue stories with a nationwide competition honoring these rescue pets and the organizations that helped give them a new life. Pet lovers can participate in the nationwide contest by voting on 10 finalist stories to help choose the winner, who will be featured in the official program at the 10th Annual National Dog Show, presented by Purina®.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rallytorescue/50879/
German radio hosts Ariane Kranz and Roland Rube in interview with the german schlager band "Wind" (in german language).
"Wind" entered The Eurovision Song Contest 1985 with "Für alle" (rang 2), 1987 with "Lass die Sonne in dein Herz" (rang 2) and 1992 with the song "Träume sind für alle da" (rang 16) - "Wind" representing Germany.
The Eurovision Song Contest (French: Concours Eurovision de la Chanson) is an annual competition held among active member countries of the European Broadcasting Union.
Rachael Ray and Guy Fieri return to mentor and coach eight new multi-talented celebrities in the third season of Rachael vs. Guy: Celebrity Cook-Off, premiering Monday, January 6th at 9pm ET/PT on Food Network. The eight celebrities are divided into Team Rachael and Team Guy as they compete over six episodes in a variety of culinary challenges, testing their cooking, marketing and performing skills along the way. New to this season, each episode features a special Food Network guest judge who will determine which celebrity is sent home. The last one left standing wins bragging rights as they join past season winners Lou Diamond Phillips and Dean McDermott, and $50,000 to the charity of their choice.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63840-food-network-rachael-vs-guy-celebrity-cook-off
Victory doesn't always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete – those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. Has competition ever felt this good?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/puma/46448/
The following statement is being issued by Branstetter, Stranch & Jennings, PLLC regarding In re Prograf Antitrust Litigation.
A lawsuit is currently pending claiming that Astellas Pharma US, Inc. (“Astellas” or “Defendant”) violated state antitrust, unfair competition, consumer protection, and unjust enrichment laws of certain states by delaying the availability of a less expensive generic version of the immunosuppressant prescription drug Prograf® (known as tacrolimus). Plaintiffs allege that Defendant’s conduct caused some consumers and third party payors to pay too much for Prograf in certain states from September 3, 2008 to December 31, 2010 (also referred to as the “Class Damage Period”). This lawsuit does not claim that Prograf is unsafe or ineffective. Astellas denies any wrongdoing.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933851-prograf-antitrust-class-action-settlement/
In an unprecedented Food Network event, ten of the world’s most celebrated super chefs go to battle to become a member of the elite Iron Chef culinary society in a new eight-episode season of The Next Iron Chef: Super Chefs, premiering Sunday, October 30th at 9pm ET/PT. Hosted by Alton Brown and shot in Los Angeles and New York, the fourth season of the series amps up the competition to meet the elevated skills of these supreme experts - challenging their kitchen chops, mental toughness and masterful instincts.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46439-food-network-next-iron-chef/
The Google Science Fair is the premier online global science competition for students. Students ages 13-18 are invited to submit the most interesting, creative projects for a chance to win scholarships, job opportunities, and once in a lifetime opportunities with the world’s foremost leaders in science and technology. Registration ends April 4th, 2011. Visit http://www.google.com/sciencefair for more info.
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
