In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
With summer just around the corner, the Recreational Boating & Fishing Foundation (RBFF) is encouraging kids and families to get outside during National Fishing and Boating Week, June 5 – 13. To help plan the perfect day on the water, outdoor enthusiasts can visit TakeMeFishing.org to find local events, search for free fishing days and learn about the impact boaters and anglers have on the environment. And, with kids spending more and more time indoors, now is the perfect time to introduce them to nature.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalfishingandboatingweek/43979/
Briggs & Stratton’s POWERflow+ technology™ makes typical spring cleaning projects, like power washing decks, sidewalks and siding, less intimidating to homeowners, while delivering the ability to clean more than any other pressure washer on the market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65859-briggs-and-stratton-powerflow-plus-technology-on-select-pressure-washers
After two years and $31 million, Miami Marriott Biscayne Bay, Miami’s only marina front hotel, has officially unveiled its entirely new look and feel, making it an all-new destination for meetings and business and leisure travel to Miami.
The most remarkable of the hotel’s new amenities is the new, reinvented Marriott Hotels & Resorts lobby, with conversation enhancing pod seating with LCD televisions, nooks for working and socializing and an indoor/outdoor Espressamente Illy Café. The lobby easily transitions from day to night while creating a warm, stylish ambiance that fosters relaxation, productive work and informal meetings and social gatherings. The lobby flows into Catch Grill & Bar, an indoor/outdoor restaurant on the bay, with spectacular views of the Miami Beach skyline.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47960/
Meineke Car Care Centers, part of the Driven Brands family of automotive companies, today announced the launch of its brand repositioning based on a radical new attitude about customer service and advertising with a campaign featuring SoulPancake’s viral sensation Robby Novak, “Kid President,” as the Meineke “Kid Mechanic.” The new positioning, “Drive A Little Smarter,” is supported by television, outdoor and digital executions designed to take the mystery out of simple car care by presenting it in a fun and understandable way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63077-meineke-car-care-centers-national-brand-overhaul-drive-a-little-smarter
Summertime and backyard parties go hand in hand, but how do you make yours stand apart from the rest? Throwing a bash sure to make all your neighbors envious takes the proper planning to create the perfect tone and menu.
Childcare centers in Learning Care Group's brand portfolio will celebrate Week of the Young Child in exciting ways; from special parent breakfasts and outdoor art galleries, to kite flying and parades.
Week of the Young Child is held each year to recognize the needs of young children and thank the adults involved in their education and care. Parents, teachers, caregivers, and other adults play important roles in the lives of young children, and Week of the Young Child celebrates their efforts.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49375-Week-of-the-Young-Child/
Life is unpredictable and can be even more so when you have allergies. During this fall allergy season, your runny nose, sneezing or itchy, watery eyes just might earn you top honors in Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a fun-filled adventure where they can enjoy life – without worrying about allergies.
Over 40 million adults suffer from indoor and outdoor allergies in the United States. During the fall, many people suffer from allergy triggers such as ragweed and dust mites. The contest is meant to help people say farewell to disruptive allergy symptoms now that fast (starts working at hour one), long-lasting, non-drowsy relief is available over-the-counter from Allegra.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/allegra/50885/
Your lawn can be a canvas for expressing yourself. In fact, over half (52 percent) of homeowners surveyed in TruGreen’s Lawn Lifestyles National Survey of America said that “a homeowner’s lawn can tell you a lot about their personality.” TruGreen, a subsidiary of The ServiceMaster Company, is celebrating 40 years as the nation’s largest professional lawn care service provider, and is educating homeowners on how to consider your lawn personality as a way to boost your home’s curb appeal. Fall is the proper time to prep lawns, trees and shrubs for spring’s growth cycle and the next home buying season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60800-trugreen-jason-cameron-top-outdoor-spaces-fall-lawn-care-tips-webisodes
The Las Vegas High Roller reached new heights today as the observation wheel’s first passenger cabin was rotated to the highest point on the wheel’s rim. At 550 feet, the rotation of the cabin to the mid-center point of the rim officially makes the High Roller the world’s tallest observation wheel. As the focal point of The LINQ, Caesars Entertainment’s $550 million outdoor retail, dining and entertainment district, today’s feat marks a major milestone for the Las Vegas Strip attraction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59296-linq-las-vegas-high-roller-observation-wheel-reaches-new-heights
L.L.Bean, a leading outdoor equipment and apparel merchant, implements free standard shipping to all United States and Canadian addresses effective March 25, 2011. The company founder and inventor of the original Maine Hunting Shoe, Mr. “L.L.” Bean, introduced the concept of free shipping in 1912 by adding “post paid” in catalog copy. As L.L.Bean nears its 100th anniversary, the tradition of free shipping returns. L.L.Bean’s free regular shipping includes fast delivery with customer packages arriving in 2-5 business days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/llbean/49175/
