PVH Corp. [NYSE: PVH], owner of Warner’s, a leading women’s intimate apparel brand for over 140 years, announced the debut of a new television advertising campaign focused on solving everyday women’s “bra-blems.” The commercial features a group of women of different ages, shapes and sizes who share how they feel about their bodies and concludes with their completely unscripted reactions to the Warner’s “No Side Effects” collection.
“More than ever, we believe women want to have honest conversations about their bodies and we think we have captured that sincerity and authenticity in this commercial,” said Les Hall, President, Core Intimates, at PVH. “Every woman can relate to having that ‘a-ha’ moment when she finds the perfect bra and the genuine reactions of the women in this commercial illustrate that.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7538851-warner-s-bra-blems-no-side-effects/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Volvo Cars presents a unique, complete system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat.
“We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, Senior Vice President Research and Development of Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443851-volvo-first-self-driving-car-system/
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With the launch of the XC90 we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7702651-volvo-stakes-its-claim-with-the-S90/
Volvo Car Group is now starting production of the first engine variants in the new, high-efficiency four-cylinder engine family. The development and production take place in-house at Volvo Car Group and form a vital part of the company’s strategy for independence.
The strategy of four-cylinder petrol and diesel engines and driveline electrification is the path that Volvo Cars has chosen for the future. With total control over the development and production of engines and drivelines and by reducing the number of engine variants, the result is increased flexibility and greater ability to influence quality.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60659-volvo-produces-new-engine-family
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s new Scalable Product Architecture (SPA).
The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum towards the aim that by 2020, no one should be killed or seriously injured in a new Volvo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64160-volvo-car-crash-free-future
Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 Series line-up.
“Cross Country has become the true expression of a Volvo car in many peoples’ eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country/
Volvo Cars, the premium car maker, has revealed its distinctive approach to developing autonomous cars with the introduction of a family of four at the Detroit Motor Show.
The Hain family, from Gothenburg in Sweden, are the first people chosen to take part in a real-life autonomous drive research program using real cars, in real traffic.
“We do things differently at Volvo Cars – we always have,” said Håkan Samuelsson, President & CEO, Volvo Car Group. “Our main focus has always been on people and making their lives easier.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8017451-volvo-cars-develop-autonomous-cars/
Volvo delivers a unique combination of performance and efficiency with the High Performance Drive-E Powertrain Concept - a triple boost 2-liter 4-cylinder petrol engine with no less than 450 hp.
Following the successful introduction of Volvo’s Drive-E Powertrain range in 2013, Volvo’s powertrain team once again demonstrates its technological leadership in emission-reducing turbo technology.
“When we launched the Drive-E powertrain family, our aim was to deliver the most advanced 4-cylinder engines in the industry based on emissions and fuel consumption relative to performance and drivability. We knew that 320 hp in our petrol configuration was just a starting point. The 450 hp High Performance Drive-E Powertrain Concept, demonstrates this ambition and the versatility of the Drive-E Powertrains,” says Dr. Peter Mertens, Senior Vice President for Research and Development at Volvo Car Group.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762550-volvo-reveal-drive-e-450hp-engine/
Volvo Cars, a leader in the field of connectivity in the automotive sector, is set to disrupt the delivery experience with the introduction a new service that promises In-car Delivery of your online shopping in under two hours.
The ground-breaking collaboration with Swedish start-up urb-it will enable Volvo Cars to expand its tried and tested In-car Delivery Service and provide a foundation for a game-changing approach to delivery services, while reimagining how we use our cars.
“We understand the value of the In-car Delivery service we have developed. We’ve all had phone calls at work from delivery people trying to deliver packages to our homes that need to be signed for when there is no one home. With our In-car Delivery service we effectively turn your car into a delivery location and assign a one-time digital key to the delivery person, effectively eliminating delivery failure,” said Björn Annwall, Senior Vice President Marketing Sales and Service at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7832251-volvo-in-car-delivery-service/
“Imagine a world where road status data collected by cars is shared with other road users and with local authorities through a connected car cloud such as the Volvo Cloud: A world where the benefits of anonymized data-sharing support convenience and life-saving services while helping to contribute to a better society. Volvo Cars is working on realising such a future scenario,” said Klas Bendrik, Vice President and Group CIO at Volvo Cars Group.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7456951-volvo-connected-car-vision/
Volvo Cars, the premium carmaker, has announced a close partnership with Google, one of the world’s largest technology companies, to develop the next generation of its award-winning in-car infotainment and connectivity solution based on Android, offering access to a wide array of apps and services. It will launch on new Volvo models within two years.
The partnership promises to revolutionise how Volvo customers engage and interact with their cars. The large catalogue of popular Android apps – developed by Google, Volvo, or third party app developers – will offer connected and predictive services in and around the car.
“We are making an important strategic step with the Google partnership. Google’s platform and services will enhance the user experience by enabling more personalisation possibilities, while Android will offer increased flexibility from a development perspective,” said Henrik Green, Senior Vice President Research & Development at Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8103651-volvo-cars-google-android-connected/
