THINK: Indulge yourself with chicological beauty essentials, and help build a safe haven for animals.
WHAT IT IS: A limited-edition collection of Argan Oil bestsellers, the proceeds of which will benefit the Ian Somerhalder Foundation and the ISF Animal Sanctuary. Swoon-worthy actor Ian Somerhalder, star of The Vampire Diaries, is the latest celebrity to partner with eco-maven Josie Maran on her Model Citizen campaign. In commemoration of Earth Day (Monday, April 22, 2013), Josie and Ian have created a limited-edition, Honey-Chamomile-Lavender scented collection of Argan Oil-infused beautifiers for face, hair, and body. The collection sales will help build the Ian Somerhalder Foundation and its Animal Sanctuary for abused animals. Josie embodies the definition of a model citizen, and, with her second annual Model Citizen campaign, she continues to prove that celebrating the good deeds of others is truly a beautiful thing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61048-josie-maran-model-citizen-campaign-ian-somerhalder-animal-sanctuary
PetSmart Charities has teamed up with actor Josh Duhamel to launch the “High-Five for Pet Adoption” campaign celebrating the 5 million pets’ lives that have been saved through PetSmart Charities’ Adoption Centers. The campaign aims to increase public awareness about the importance of pet adoption to save millions more pets that still need lifelong, loving homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56322-josh-duhamel-joins-petsmart-charities-to-raise-pet-adoption-awareness
OfficeMax Incorporated (NYSE: OMX), a leader in office products and services, today commenced its annual cause campaign for teachers called “A Day Made Better” with a surprise visit from the multi-platinum selling pop group, Jonas Brothers, at Los Feliz Charter School for the Arts (“Los Feliz”) in Los Angeles, CA. Jonas Brothers surprised the entire teaching staff at Los Feliz with $25,000 worth of school supplies from OfficeMax on behalf of the cause campaign. Rachael Ray also joined the event live via Skype to broadcast the teacher surprise to her audience, which aired today on the Rachael Ray show.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46467/
Fight for the hungry, fight for the homeless and fight for the hopeless. Newly appointed Commissioner David Hudson, National Commander of The Salvation Army, has issued a call for action as the holiday season approaches. As one of the largest nonprofit organizations in the country, with a presence in every ZIP code and a structure akin to the military, The Salvation Army is asking supporters to join the Fight for Good, the official theme of the 2017 Red Kettle Campaign.
“With the holiday season on the horizon, now more than ever we see the challenges of those faced with hardship,” said Commissioner Hudson. “There are families who don’t know where their next meal will come from, parents choosing between Christmas presents and the utility bill, and the recent natural disasters have displaced hundreds of thousands of people who don’t know where they will have a warm bed, if at all. It is more important than ever that we lift others up during the holidays.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
The American Lung Association has released a television advertisement today in an effort to thwart Congressional attempts to weaken the Clean Air Act. This effort is part of the Lung Association’s Healthy Air Campaign to preserve the Environmental Protection Agency’s (EPA) authority to implement and enforce this forty-year-old, landmark public health law. The provocative new ad focuses on the devastating effects of air pollution and its impact on the health of children, while bringing a sense of urgency to the debate over cleaner air.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/defendcleanair/48959/
Actress and multi-platinum recording artist Selena Gomez will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game against the Oakland Raiders on Thanksgiving Day, November 28, which kicks off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 17th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Last year, the Red Kettle Campaign collected $148.7 million. Donations help provide meals and shelter for families in need and Christmas toys for millions of children, among numerous other social services.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63223-123rd-salvation-army-red-kettle-campaign-selena-gomez-dallas-cowboys
The Sandals Foundation, the philanthropic arm of Sandals Resorts International (SRI), and Wade’s World Foundation, NBA Champion Dwyane Wade’s charitable organization, today officially opened donations to raise funds for Game Changer, an integrated sports program to benefit youth in underserved communities in South Florida and the Caribbean. Financial contributions can now be made through the Sandals Foundation’s website, as well as a new, text-to-donate campaign which was recently announced during Dwyane Wade’s 6th Annual Brand Wade Summit at Beaches Turks & Caicos Resort Villages & Spa, and allows donors to ‘change the game’ by texting GAME to 41444.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7324551-sandals-foundation-dwyane-wade-launch-game-changer-sports-youth-program/
This November, Purina wants to thank the four-legged friends who make our lives so special. From now through the Thanksgiving holiday, Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog.
For every original post submitted through November 29th that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation – up to $75,000 – to help further pet health research. Submitted videos, photos and posts may be shown during the National Dog Show Presented by Purina, on Thanksgiving Day on NBC.
Olympic figure skater Johnny Weir kicked off the campaign by thanking his dog Tema: “Tema is my little prince, and always there wagging his tail when I get home. He brings so much joy to my life, and I am so thankful for his companionship,” Weir said of his Japanese Chin. He and fellow Olympian, Tara Lipinski, will be on special assignment to lend their distinctive presence for the first time to The National Dog Show Presented by Purina.
To view the multimedia release go to:
http://www.multivu.com/players/English/7669351-purina-dog-thanking/
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
