Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs). To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61860-wireless-emergency-alerts-can-keep-you-safe-and-are-from-sources-you-trust
Potash Corporation of Saskatchewan Inc. (“PotashCorp”) today launched potashcorp-eKonomics.com, a new online resource that delivers easy-to-understand analyses of soil science data, agronomic information, research and best management practices to help farmers achieve greater financial success. As part of a larger campaign, the site aims to educate farmers about the benefits fertilizer – specifically potash – can deliver to their bottom line.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61611-potashcorp-launches-ekonomics-business-of-soil-fertility
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
The Top 10 Bad Business Handshakes: http://www.business.gov.au/handshakes. A
good handshake is a must-have for anyone involved in business.
business.gov.au has assembled a list of 10 bad business handshakes, so
you can make sure you\'re making the right impression. Don\'t
let your business get off to a shaky start! Watch The Top 10 Bad
Business Handshakes to find out how business.gov.au can give your
business a helping hand. For more assistance with planning, starting
and growing a business, head to http://www.business.gov.au/handshakes If
you\'re a business advisor, journalist, blogger, publisher or anyone who
would like to spread the word about the Top 10 Bad Business Handshakes,
visit our campaign resources page for article content, images and
instructions on how to embed the videos on your website:
http://www.business.gov.au/campaign-resources/Business-handshakes-resource-kit/Pages/default.aspx
Video gamers, roller coaster riders, surfers and music lovers across the country will be able to experience the fun and educational messages of the nation’s largest youth smoking prevention campaign. truth® begins its 14th annual nationwide summer tour on Saturday, June 15 in Seattle with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens across the country – educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58845-truth-youth-smoking-prevention-summer-tour-to-travel-more-than-30-states
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61923-chic-outlet-shopping-launch-globalista-campaign
This weekend, more than twenty celebrated emerging contemporary artists transformed ordinary features of North 6th street in Brooklyn (Williamsburg), New York, into an extraordinary immersive and participative experience as part of ABSOLUT’s Open Canvas initiative. From wind art to crocheted fence tapestries and digital projections, the co-created interactive art exhibition celebrates the first iteration of ABSOLUT’s TRANSFORM TODAY™ global campaign, a movement inspiring creative risk-taking amongst today’s creative class.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62253-absolut-open-canvas-initiative-interactive-art-exhibition-brooklyn
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
GOJO Industries, a leader in hand hygiene and skin health and inventors of PURELL® Advanced Hand Sanitizer, asks parents, teachers and schools to take the KILL A GAJILLION GERMS pledge towards everyday healthy hand hygiene this school year.
The KILL A GAJILLION GERMS campaign starts July 15, 2013 with moms, dads and schools pledging to KILL A GAJILLION GERMS to support healthy habits with the chance to win free PURELL, dispensers and hand hygiene educational materials for their school along with individual prizes. The campaign runs until September 15, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61859-gojo-industries--kill-a-gajillion-germs-schools-kids-healthy-school-year
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62372-ad-council-keep-america-beautiful-i-want-to-be-recycled-psa
The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa
A new survey from the National Association of Broadcasters (NAB) reveals that two-thirds of young adults have personal experience with mental health problems. Although the overwhelming majority of parents and young adults are supportive of discussing mental illness more openly, more than one-fourth of young adults (28 percent) and one in six parents (16 percent) admit they avoid talking about it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62650-national-association-of-broadcasters-ok2talk-psa-campaign-on-mental-health
