Swiss watch brand Longines partnered this past weekend with the New York Racing Association, Inc. (NYRA) to serve as the Official Watch and Preferred Partner of the 144th running of the Belmont Stakes, the third leg of the prestigious Triple Crown, on June 9, 2012 at Belmont Park.
Longines has been the Official Watch and Timekeeper of the Kentucky Derby at Churchill Downs, the first leg of the famed three races, for the last two Runs for the Roses.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56468-longines-official-watch-timekeeper-of-2012-belmont-stakes
Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company Longines and Tourneau on January 24th, 2012, at Tourneau’s flagship location in New York City for a special ribbon cutting ceremony to unveil Longines’ brand new shop within Tourneau. The generous-sized space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand’s elegant style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54231-longines-tourneau-stefanie-graf-nyc
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
LG Mobile and Sprint (NYSE: S) teamed up last night with actress Ali Landry (“Bella,” “ABC’s Superstars”)to celebrate the debut of the new LG Viper 4G LTE Android smartphone at Home Studios, located in the historic Flatiron/Union Square neighborhoods of New York City. Event goers experienced how technology can be used to bring families together with the introduction of tools like the “Life’s Good Fairytales” app, a customizable storyboard that allows parents and children to bond over the creation and sharing of unique fairytales via their LG smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55525-lg-mobile-sprint-ali-landry-lg-viper-4g-lte-android-smartphone-launch
LG Electronics USA today celebrates the launch of the highly anticipated LG TWIN Wash™ laundry pair with SideKick™ pedestal washer with an all-day, Broadway-inspired event in the heart of New York’s Theater District.
Aptly titled “LG TWIN Wash presents: Divide & Conquer on Broadway,” the launch event features six performances from 9 a.m. until 5 p.m. taking place in Father Duffy Square and stars LG’s newest laundry innovation – with the help of world-class puppeteers, performers and an award-winning choreographer. The new LG laundry pair designed to make laundry a breeze will be available nationwide Dec. 20.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671151-lg-electronics-twin-wash-launch/
LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53375-lg-nitro-hd-launch-event
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50780/
Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
To view Multimedia News Release, to go http://www.multivu.com/mnr/51958-lg-marquee-launch-party-at-nyc-fashion-week-with-milk-studios-stacy-london
LG Electronics and Tribeca Flashpoint Media Arts Academy previewed new 3D short films during the 10th Annual Tribeca Film Festival in New York City. Helping to drive the emerging 3D genre forward, Tribeca Flashpoint students and faculty developed this content as part of a unique program supported by LG to help provide the next generation of filmmakers with the experience they need to develop creative materials in this new medium.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/49898/
New York photographer Chadwick Tyler directs these cool ads evoking the classical American rock style & a romantic sense of the city, shot beautifully in black & white with top model Josh Beech.
