At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Close-Up TV News recognizes SB International for its commitment to providing quality products to the energy sector and its advocacy for the exploration of alternative fuels.
From the drills used to extract oil to the pipelines needed to transmit natural gas, steel remains one of the most vital resources for American and International industry. But while there are many domestic producers of steel, there still exists a gap between need and demand that can only be met through the import of steel products. Founded in 1981, SB International (http://www.sbisteel.com) specializes in importing steel and other steel products for distribution throughout North America.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sbintl/47530/
Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today introduces Safety 1st® TV (www.Safety1stTV.com), an interactive online video resource for parents. A trusted brand in child safety for over 25 years, Safety 1st® makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/43570/
Join FUSE for the 2009 Rock and Roll Hall Of Fame Induction Ceremony of hip hop legends Run DMC on Saturday April 4th at 9PM/8C. check out fuse.tv/rockhall for more!
Rain, Rain and More rain! That was the story of September 17-19! Races were cancelled at all the tracks we cover! There are some up to the minute news and schedule changes announced on the show.
Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51663-constantine-maroulis-with-rock-star-mickey-at-disney-d23-expo
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
A band on the brink of breaking through... or breaking up. From drinking and drugs to anger and depression, Rock Bottom explores bands on the verge of losing it all due to one member's problems. Premieres Tuesday Oct 7th at 11pm/10c on Fuse.
