The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
The Buddhist trip will be provided by our expert guides who will take our visitors to a range of tour packages and holidays. Visit :- http://www.atriptoindia.com/buddhist-tour.html
With seven-in-ten Americans (69%)1 saying that spending time with family and friends is what they most look forward to during the holidays, T.J.Maxx, Marshalls and HomeGoods are celebrating the values that make the season truly special by launching “Bring Back the Holidays,” a campaign that focuses on people and creates opportunities to bring them together.
“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. “Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”
In the new campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where door busters refer to loved ones pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E.
To view the multimedia release go to:
http://www.multivu.com/players/English/7680551-tjmaxx-marshalls-homegoods-holiday-coupons/
In America, an estimated three million households are food insecure - that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed families this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64013-bob-evans-farms-announces-hunger-free-community-campaign
The northern part of Bengal is known for its dense forests and many underrated scenic locations that make way for superb getaways. One of such places is Bhutanghat, best known for offering unique leisurely holidays and angling. It is close to River Raidak bordering Bhutan and is one of the most well known places among visitors to the area.
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Ann Taylor announces world-renowned actress Kate Hudson will return as the face of the brand’s Holiday 2012 advertising campaign. Shot by famed fashion photographer Norman Jean Roy at the Highline Stages in New York City, the campaign is inspired by a deco dinner party and captures Hudson’s warmth, her love of the holidays, and the sophistication of the collection.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58227-ann-taylor-holiday-2012-ad-campaign-with-kate-hudson
Celebrating life’s simplest but most essential values, packed with laughter and tears, this is a story of forgiveness and the power of love. You will never forget the special moment in time that is an An Amish Christmas. Learn more about this book and author: http://bit.ly/9hsCLy
The American Dental Association (ADA) today released tips for keeping tooth decay at bay during the holiday season.
“Sweet treats are everywhere during the holidays, from your office party to baking cookies in your own kitchen,” said Alice G. Boghosian, D.D.S., ADA spokesperson. “The key is to practice moderation and make healthy choices when you can. And don’t forget to brush twice a day with a fluoride toothpaste and clean between your teeth every day!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8046052-ada-healthy-teeth-holiday-tips/
The press conference has been convened for the official launch of IAGTO’s 2nd Asia Golf Tourism Convention (AGTC) that will take place in Pattaya from 29 April to 2 May this year. The AGTC is the largest and most important gathering of Asia’s golf tourism industry. IAGTO will be bringing to Thailand 150 golf tour operators from 35 countries who all sell golf holidays to Asian golf destinations. Over 500 delegates will participate including more than 60 golf resorts, golf clubs, and hotels from Thailand.
