The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
Attention moms, dads, grandmas, grandpas and everyone in between: Toys“R”Us® today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R”Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.
“At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys“R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8039752-toys-r-us-2017-holiday-hot-toy-list/
An anthology of short stories edited by Holly Black and Justine Larbalestier, begs the question: which is better, the zombie or the unicorn. Contributors include bestselling teen authors, Cassandra Clare, Libba Bray, Maureen Johnson, Meg Cabot, Scott Westerfeld, and Margo Lanagan. Team Zombie or Team Unicorn. You decide! Learn more about this book: http://bit.ly/b3q3uY YA
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Subaru of America, Inc. and Nordica USA will team up to kickoff snowsports season with the XV Crosstrek Run. Two talented free skiers will journey from coast-to-coast hitting major mountain resorts and events along the way, while piloting the all-new Subaru 2013 XV Crosstrek. Digital content will give fans a look into the free skiers lives, their slope side skills, and the versatility and capability of the XV Crosstrek.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59476-xv-crosstrek-run/
Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Worst Cooks in America, the hit primetime competition series that turns hopeless cooks into confident kitchen mavens, returns for a third season with two-time undefeated series champion Anne Burrell challenged by superstar chef Bobby Flay on Sunday, February 12th at 9pm ET/PT. The show pits Anne against Bobby, each leading a team of eight “recruits” in a grueling eight-week boot camp designed to transform these culinary disaster-makers into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who achieves the most progress and best performance, in addition to bragging rights and victory for their culinary mentor.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51722-food-network-worst-cooks-in-america/
Worst Cooks in America, the primetime Food Network hit that turns kitchen zeroes into kitchen heroes, returns for a fourth season with a rematch between undefeated series champion Anne Burrell and culinary master Bobby Flay. Premiering on Sunday, February 17th at 9pm ET/PT, this season's fourteen cooking-challenged contestants are split into two teams, one led by Anne and one by Bobby, for a grueling seven-episode competition designed to turn them into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who has achieved the most successful culinary transformation, along with a victory for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58428-food-network-worst-cooks-in-america
Hit primetime series Worst Cooks in America is back for a fifth season this winter, with superstar chefs Anne Burrell and Bobby Flay returning for a brand-new battle to turn kitchen disasters into culinary success stories. Premiering on Monday, February 17th at 9pm ET/PT, the seven-episode season pits formerly undefeated series champ Anne against last season’s winner Bobby, each leading a team of disastrous cooks in an intense culinary boot camp designed to turn them into confident kitchen heroes. A $25,000 grand prize will be awarded to the contestant who achieves the most impressive culinary transformation, in addition to delivering a victory and bragging rights for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/63841-food-network-worst-cooks-in-america/
In a football pitch on June 20th, social media stars Iza and Elle from Sweden set a new world record on having the largest number of girls dancing in one Musical.ly video with a little help from their friends. Co-hosting the event was IFK Stocksund, the local football club where Iza and Elle are playing. To achieve this, they had gathered their friends from the football team as well as fans from their social media platforms.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8124351-stars-iza-elle-world-record-musically/
