As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Description: http://epicecommercetools.com/2015/02/11/creating-concrete-community-connections/ Quick tips on best practices for connecting you’re your business community. Having a solid relationship with your team, customers, and partners is an integral part to achieving better customer relationships. One of the best ways to ensure these connections is to be open to constructive criticism. Another way is to be honest with your customers, customers like it when you are open to talking about your company. Here are some great tips on how feedback can make your business relationships better.
Dickey’s Barbecue Restaurants, Inc. is vigorously preparing for Thanksgiving, so you don’t have to. Last year, according to the National Restaurant Association, over 33 million Americans relied on restaurants for at least a part of their Thanksgiving meal. Dickey’s sold 400,000 pounds of holiday turkeys and hams nationwide in 2014 and that number is projected to increase by more than 20% this year.
With the recent bird flu outbreak, many Americans have supply concerns when it comes to their holiday turkey. Some chains have even pulled turkey from their menus nationwide due to the shortage leading to increased costs. The national barbecue chain worked to secure its holiday supply early, prior to the shortage, which is just another way Dickey’s prepares for the holiday season so you don’t have to. Guests can rely on Dickey’s Barbecue Pit to provide holiday meats and complete feasts for an affordable and delicious holiday celebration.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434753-dickey-s-barbecue-pit-thanksgiving/
Building your clientele base is an important part of making sure your business will grow. Repeat customers are important and you should continue to maintain good relationships with your existing customers. But, it is also necessary to reach more people, so you can gain more clientele. These are some quick and easy ways you can use social media to your advantage. https://youtu.be/r45W-dyXI1U
SnugZ USA, a leader in the promotional products industry, is using two Epson SurePress® L-4033AW digital label presses for the creation of promotional products, including high-quality customized labels, personal care products and dome stickers for a variety of customers ranging from Fortune 500 companies to smaller mom and pop shops. With over 300 full-time employees working in two divisions – lanyards and personal care items – in Salt Lake City, Utah, SnugZ strives to provide the best possible quality to their customers in a quick turnaround time using the SurePress L-4033AW.
“Part of SnugZ’s mission is to provide customers with the best quality that we can. When we heard that the SurePress would be able to offer us better quality, we were very interested,” said Jennifer Imes, digital print manager, SnugZ. “One of the features that we love about the SurePress is its repeatability – it allows us to take a job that we printed a year ago and print it today and have it look exactly how it did a year ago. In the past, we have had issues getting fine detail, especially in small text, but the SurePress has allowed us to print small text that is legible, which is an amazing selling point for our customers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7221856-snugz-epson-surepress-label-printers/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
While Thanksgiving represents a time of tradition and family, it can also spell S-T-R-E-S-S for those planning a big feast. From figuring out how long to cook the turkey to putting together the perfect table setting, getting it all right can be really hard! To help you celebrate and prepare for your Thanksgiving feast, entertaining expert and cookbook author, Brooke Parkhurst has some great ideas and tips for a trouble-free turkey day. That way, when guests arrive - everyone will be able to relax, gobble, and enjoy!
Some of Brooke’s tips include:
• THANKS-GRIA- A delicious glass or two of wine is welcomed at any holiday gathering! Even easier? Put it in a pitcher so everyone can serve themselves. Lightly chill red wine and add a few spices and seasonal fruit to make a soon-to-be favorite holiday libation-- Thanks-gria!
• FORGET ABOUT FLOWERS, BUT DON’T FORGET YOUR HOSTS- Unless you have your own garden, decorating with fresh flowers can cost more than your meal. Instead, create centerpieces from seasonal fruits and vegetables, fresh greenery and berries. After the party’s over, make a meal from your centerpiece! And don’t forget about gift baskets for the hosts.
• JUICY WHITE MEAT- Who needs to roast the whole turkey when you can just bake the best part? The turkey breasts and legs cook at very different rates, which means that one will not be properly cooked. Instead, focus on cooking the turkey breast perfectly, roasting it at just the right temperature and saving a lot of time in the process.
• FRESH & FAST- It’s chilly out which makes us gravitate towards creamy, cheesy, heavy dishes. Want a little balance? Make your favorite potato casserole but off-set it with a delicious & easy arugula-pomegranate salad or butternut squash and ricotta crostini. Fresh dishes are usually the fastest to prepare!
To help amp up your beauty routine and smile for the holiday parties to come, Andrea Brooks of @AndreasChoice and Colgate® Optic White® released Episode 7 of the seven part online video series, “The Smile Show™,” today. Hosted via the Colgate Optic White YouTube channel, the latest installment features Andrea’s exclusive tips and tricks for looking and feeling your best while celebrating this holiday season. She shares her winter beauty routine and tips for achieving a whiter, brighter smile just in time for the holidays.
“The holidays are full of photo-ops, so I always want to make sure my smile is bright,” said Andrea Brooks. “I use the Colgate Optic White Toothbrush + Whitening Pen because my busy holiday schedule requires a whitening product that is easy to use, convenient and effective.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7683851-colgate-the-smile-show-holiday/
A rite of passage for many families is packing up the car and heading to a relative’s house to celebrate the holidays. Whether you’re flying part of the way or driving the entire distance, keeping the kids quiet and entertained is paramount to a stress-free trip. Just as important as going over your safety check list is packing your children’s favorite snacks, as well as activity bag chock full of mini board games, coloring books and puzzles. Wearing comfy clothes and bringing cozy blankets can also make a long (and sometimes COLD!) trip much more comfortable.
Travel expert and self-defined “über-busy working mom,” Amy E. Goodman is a pro when it comes to traveling with her family. She is available for live interviews to share with your viewers how to put together a stress-free, relaxing winter getaway – whether to the relative’s or a much needed winter escape!
