Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Explore the Yang 9 Tai Chi Form as taught within Kenko Kempo Karate Vitok, a martial arts system created by Erich B. Ries from Germany. This short and elegant Tai Chi sequence focuses on balance, inner calm, and fluid movement, making it ideal for health, relaxation, and martial arts training at any level.
Welcome to Germany, home of Volkswagen. We’re here for the finals of the Volkswagen Junior Masters football tournament in Wolfsburg. But before we head to the famous Autostadt we’re traveling to the village of Baunatal to catch up with one of the teams preparing for the final showdown.
Germany is witnessing a constant rise in the number of private schools – there are roughly 3000 at present. The reason: Many parents have lost faith in state-run education, not least after the damning verdict and the abysmal ratings of the so-called 2006 PISA report. They prefer to send their children to privately funded schools. The percentage of private students has reached eight percent nationwide and has doubled since the mid-1990s, regardless of monthly tuition fees of an average 150 Euros per child. Private schools may follow a variety of different educational approaches. Nevertheless they are united in their ultimate objective of providing a better and individually-tailored education to their pupils. Hamburg’s Bugenhagen College is one of the schools that are going down this route. It is particularly worth mentioning that the college does not differentiate between non-handicapped and disabled youngsters.
Each year in Germany between 400 and 550 people fall victim to fires. Interestingly, in most cases the actual cause of death is not the blaze itself but smoke inhalation. Two minutes of exposure to thick smoke can result in such serious lung damage that oxygen no longer reaches vital organs in sufficient quantities. Now a new mobile heart-lung machine might help to save lives in situations like these.
Roughly 100,000 licensed skin divers are active in Germany. In Frankfurt on the river Oder three clever buffs have just devised a way to introduce the underwater world to everyone. A two-man mini-submarine enables people to submerge without a license and without getting wet. By now submersible Nemo 100 has won awards and attracted worldwide interest. At a cost of about 180,000 Euros the vehicle, produced in a small batch series only, targets a wholly new market for mini-subs: Compared to other submersibles Nemo is a real bargain.
Just in time to the increase in prosperity of well known economic institutes
the caravaning industry also comes along with a smile on its face. The
business-fair about mobile homes, caravans and camping offers everything for
the unbelieably solvent customer down to the economically priced model with
a Dacia Logan base. But there are also news for the nearly ancient mobile
homes: filters for carbon-particulate matter to upgrade cleaning systems for
exhaust-emissions. A brighter future for old diesel-engines in Germany.
