The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44925/
The legacy of Calvin Coolidge, the 30th President of the United States, faded into the annals of history after he left office in 1929 and for decades was largely ignored by historians and scholars. But at a time when partisan politics increasingly supersedes the business of a Nation — from rural town council meetings to the halls of the U.S. Capitol — a new book published by the National Notary Association (NNA), Why Coolidge Matters, revisits the ideals, integrity and commitment to public service that defined the Coolidge Presidency, and in the face of today’s political climate, asks the question: What Would Coolidge Do?
Labor Day has always been a time to recognize career achievements of American workers, but for the families of military service men and women killed or disabled while serving our great nation, Labor Day carries a special significance. For the fourth consecutive year, thousands of golf facilities nationwide will participate in Patriot Golf Day®, over Labor Day Weekend (Sept. 3-6), collecting donations and raising awareness for the Folds of Honor Foundation. Patriot Golf Day is jointly supported by The PGA of America and the United States Golf Association.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/patriotgolfday/45259/
After an unexpected diagnosis of atrial fibrillation (AFib), a type of irregular heart beat they had never heard of before, daytime TV star Susan Lucci and her husband Helmut Huber learned he is one of the estimated 2.3 million Americans living with the condition, which can increase the risk of stroke nearly five-fold. The couple, who have spent more than a decade working with their doctor to help minimize Helmut’s stroke risk, today announced they have partnered with Boehringer Ingelheim Pharmaceuticals, Inc., National Stroke Association and StopAfib.org to launch a new national education program to improve awareness of AFib and its increased risk of stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/boehringer-ingelheim/46196/
Sears and Kmart are spreading the holiday spirit early by changing the lives of one very special family and two well deserving charities as they announce the grand prize winner of the Shop Your Way Rewards “What Would You Do With One Billion Points?” contest. Todd Benjamin, resident of Lakewood, Colo., was named the winner for the national Sears and Kmart contest and received half of the prize value and the other half will be donated to the Rocky Mountain Rett Association (RMRA) and St. Jude Children’s Research Hospital.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sears/47344/
Spearheading a new movement in social activism, the United States Association for UNHCR (USA for UNHCR) today launched the Blue Key Campaign — the first U.S. based initiative to channel the energy of individual citizens to speak out for refugees. The campaign aims to provide a broadened base of support for the leading organization safeguarding the rights and well-being of displaced people around the world – the UN Refugee Agency (UNHCR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/unrefugees/47520/
The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
The American Optometric Association (AOA) and its 36,000 members today announced its partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D/S3D viewing as a safe and appropriate technology for all viewing audiences. The parties signed a Memorandum of Understanding (MOU) today, stating their intent to share data and jointly promote vision health utilizing stereoscopic 3D displays.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/49017/
The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
Jay Wright, head coach of the Villanova University men's basketball team, and Jamie Dixon, University of Pittsburgh head coach, traded in their playbooks for aprons today at the LG Coaches' Cook-off™ during NCAA® Final Four® weekend. LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated $5,000 in the participating coaches' names to Coaches vs. Cancer, a program that unites the American Cancer Society and the National Association of Basketball Coaches in the fight against cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/49014/
Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
Five teams of Central Intercollegiate Athletic Association athletes hit the water and scaled walls as part of their training in April at the U.S. Navy SEALs’ Little Creek Naval Amphibious Base in Virginia Beach, Va.
Chowan University, St. Paul’s College, Bowie State University, St. Augustine’s College and Virginia State University players all got a taste of the rigors of training with the SEALs in a 12-foot-deep, Olympic-size pool and on the Naval Special Warfare Group 2 Confidence Course, a 17-station land obstacle course.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lubearcorp/50063/
