Academy of Country Music's Male Vocalist of the Year Thomas Rhett will perform LIVE at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game against the Los Angeles Chargers on Thanksgiving Day, kicking off The Salvation Army's annual Red Kettle Campaign. Donations to the iconic campaign help provide shelter and meals for the homeless and hungry, and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides year-round.
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
Bayer is proud to announce that over one million meals have been donated to hungry families across America. Earlier this year, Bayer, a global leader in innovation and agriculture, and country music superstar, Luke Bryan, launched the Here’s To The Farmer campaign, asking Luke’s fans across the country to give thanks to American farmers while also helping hungry Americans by sharing #HeresToTheFarmer. For each hashtag Bayer donated one meal* through Feeding America®. The campaign, coinciding with the 2017 Bayer Presents Luke Bryan Farm Tour, set a target of 1 million meals donated before the end of the year. With the help of fans, farmers and communities across the country, the Here’s To The Farmer campaign reached and surpassed this goal in less than four months.
“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/77126514-bayer-luke-bryan-heres-to-the-farmer-success/
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
TransCelerate BioPharma Inc., a non-profit organization dedicated to improving the health of people around the world by simplifying and accelerating research and development of innovative new therapies, has unveiled a new global campaign designed to help increase awareness of the growing need for clinical trial participants. The campaign, called “One Person Closer,” focuses on inspiring healthcare professionals (HCPs) to consider clinical research as a possibility for their patients, incorporate the topic into their daily practices, and have meaningful conversations with patients about opportunities to participate in clinical trials.
One Person Closer is designed to put a human face on research and development by sharing the personal stories of researchers, HCPs and patients who have contributed to clinical research and the development of medical breakthroughs. The photojournalist campaign aims to show doctors, nurses and other HCPs that they can help facilitate research that advances science and that may benefit their patients.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268751-transcelerate-biopharma-one-person-closer/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.
According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8279551-smirnoff-equalizer-spotify-music-womens-day/
To raise awareness of the value of water and the impact of the global water crisis on community health, education and economics, the Caterpillar Foundation, together with its global partners, today launched the Value of Water campaign. The Caterpillar Foundation, the philanthropic arm of Caterpillar Inc. (NYSE: CAT), is on a mission to empower 50 million people around the world to rise out of extreme poverty by 2020.
The Foundation recognizes that water is one of the most critical basic needs of people and their communities – yet, about 844 million people, or 1 in 9, still lack access to clean and safe water. To learn more about the Value of Water awareness campaign, read stories of those directly impacted by water issues around the world and find out how to get involved, visit www.togetherstronger.com/year-of-water/.
To view the multimedia release go to:
https://www.multivu.com/players/English/8284451-caterpillar-foundation-value-of-water-campaign/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Grammy and Emmy award winner, and Tony award nominee, the multi-talented musician, singer and actor Harry Connick, Jr. and his wife of 24 years and former model, Jill Connick, recently marked the fifth anniversary of Jill’s recovery from breast cancer. As Jill credits timely screening and early detection for being a cancer survivor today, she is joining Harry to share their experience and to raise awareness of another cancer for which timely screening is critical: colon cancer.* Their efforts will support The New 50, a public education campaign sponsored by Exact Sciences, that debuts today during Colorectal Cancer Awareness Month. The initiative aims to encourage people 50 and older to talk with their healthcare provider about screening, including the modern, noninvasive options that can fit into any schedule of this busy, on-the-go “new 50” generation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8280451-harry-and-jill-connick-colon-cancer-screening-the-new-50/
Boehringer Ingelheim announced today a new partnership with Minor League Baseball® (MiLB™) to further raise awareness of the rare lung disease idiopathic pulmonary fibrosis (IPF) through its Breathless™ campaign. Now the “Official IPF Awareness Partner of Minor League Baseball,” Boehringer Ingelheim will work with the league to educate its fan base about symptoms of IPF – and the importance of an early diagnosis and treatment – through in-stadium events as well as appearances by New York Yankees legend and musician Bernie Williams, whose father passed away from the disease in 2001.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289951-boehringer-ingelheim-milb-partnership-for-ipf-awareness/
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
