Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
Hunter, Autumn, and Summer live in separate homes, with different guardians and last names. What they share is a host of troubled feelings toward the mother they barely know. Told in three voices chronicling the family’s story, FALLOUT is the stunning conclusion to the trilogy begun by CRANK and GLASS. Learn more about this author here: http://www.ellenhopkins.com/
Learn more about this book here: http://tinyurl.com/y2wuxuw YA
National health initiative DRIVE4COPD today announced the launch of its new Ambassador Program, which gives fans the opportunity to join their favorite celebrity in a common cause: raising awareness of chronic obstructive pulmonary disease (COPD). The Ambassador Program marks the beginning of the Great American Screen Off, a nationwide push this fall to screen Americans for their risk of COPD at DRIVE4COPD.COM. Fans can now enter the DRIVE4COPD Celebrity Race Team’s ongoing competition to see who can screen the most people.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46007-boehringer-ingelheim-great-american-screen-off/
Modern day beat makers such as Printz Board, musical director of the Black Eyed Peas, and Adam "Adrock" Horovitz of the Beastie Boys want to be able to make music wherever inspiration strikes them. That means having software on their computer that provides a studio-in-a-box, with everything they need to create and record and finish a new song. Propellerhead Software, an innovative Swedish company, has created such a product. It's called Reason.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/propellerheadsoftware/44228/
Making it easier for consumers to take a “green step” at home, Kimberly-Clark today announced the introduction of the first toilet paper in the U.S. without the cardboard tube for use at home – Scott Naturals Tube-Free bath tissue. This innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years – a simple step with major potential to eliminate millions of pounds of material from the waste stream. Scotts Naturals Tube-Free bath tissue is currently being tested exclusively at select Walmart and Sam’s Club stores in the northeast U.S.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scottnaturals/46945/
The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/newcastlebrown/47514/
The Beaches of Fort Myers & Sanibel on southwest Florida’s Gulf coast today unveiled its new Manatee Message e-cards for friends and family members to connect with one another digitally this holiday season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leecounty/47540/
Snowboarding Tortoise -- come out and play this winter.
That's right, forget hibernating, come out and play this winter with the snowboarding, snowballing, bobsleighing Tortoise. This Tortoise knows his winter sports & isn't afraid to show you his reptilian skill on the slopes. So, don't hibernate this winter, make the most of it: come out and play.
RAYMOND WEIL – My Watch My Destiny. RAYMOND WEIL continues their tradition of sleek quality and elegance with ‘My Watch My Destiny’, a short film which shows the relationship between time and destiny.
In “My Watch My Destiny”, RAYMOND WEIL traces the journey of two souls, whose destinies are intertwined by time.
RAYMOND WEIL strongly believes itself as more than just a watch but a reliable companion through their customer’s life. “My Watch My Destiny” is a reflection of the relationship between RAYMOND WEIL and its proud owner.
The Nord Stream pipeline is one of Europe\'s largest energy projects. A total investment of 7.4 billion Euros underlines the importance of the project for the economic relations between Russia and Europe. The construction of the first line of the 2-line pipeline begun in spring of last year and the first gas will begin to flow this fall. Now the operators were able to announce the positive completion of the financing of the project at a press conference.
