In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
Although many Americans think they are financially savvy, new data shows how the group closest to retirement, baby boomers, struggles with retirement fundamentals and is not saving enough for their golden years. New data released by the Indexed Annuity Leadership Council shows that many baby boomers aren’t financially prepared for retirement – they have little saved, are consumed about lifetime income options, and don’t know how much money they need to live comfortably.
Many baby boomers are banking on Social Security as a main stream of money for retirement. Yet, more than half of boomers cannot correctly guess the average monthly Social Security payment. In fact, many think the average monthly payment is $500 more than it actually is – a budget miscalculation that will leave them almost a quarter of a million dollars short over a 30-year retirement.
Even though the big holidays usually get the spotlight, there are many everyday moments big or small worth celebrating throughout the fall and winter months. This is why the National Pork Board (NPB) today launched the “Sabrosos Momentos” campaign aimed at celebrating those joyous every day, and sometimes humorous, moments of the season. To bring these moments to life, the NPB has partnered with three of the most recognizable social media celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
The celebrity influencers will capture their own pork-centric “Sabrosos Momentos” with a comical and unique Latino twist. The first video by the Cuban duo “Los Pichy Boys” will zero in on the cast of characters that make up a typical Latino family at any get-together. In November, LeJuan James will release a video that centers on how he welcomes unexpected guests; and in December, David Lopez’s video will highlight a humorous interpretation of how Latinos combine new and old traditions.
To view the multimedia release go to:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994351-marc-jacobs-beauty-castmemarc-casting-call/
As Christmas is nearing, Hamburg is all dressed up for the occasion: during the Advent season, 16 different Christmas markets in the city centre will attract over 6 million visitors – making Hamburg the Christmas capital of the north. No other European Christmas destination offers such diversity, ranging from the elegant/nostalgic market on the Rathausmarkt and the cool/erotic Santa Pauli market in the legendary Reeperbahn entertainment district to the exclusive/maritime market on the Jungfernstieg and the gay/lesbian market with its DJ set in the hip St Georg quarter.
While there are countless ways of celebrating Christmas, Hamburg’s locals are well acquainted with traditional Christmas carols such as “Silent Night.” During the Advent season, this classic German song can be heard at Christmas markets across the city. The port city of Hamburg is Germany’s most international, cosmopolitan and multicultural city, and if you listen closely at one of the Christmas market’s mulled wine stands, you will find that this popular song is actually being sung in various different tongues. What results is a festive “Holy Hamburg Christmas Carol” – sending Hamburg’s seasonal greetings around the world. To experience the Hamburg Christmas feeling, visit www.hamburg-tourism.de/christmas and the social web using the #HolyHamburg hashtag.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7996251-hamburg-christmas-markets-silent-nights/
Mantran delivered a detailed plan to meet the website revamp and marketing objectives of the Client - a Telecom infrastructure provider. Recommendations included included positioning for each product and market, a messaging and content plan, navigation, social media strategy and keywords.
Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
Imagine trying to make a decision with only half the information. Today, nearly all organizations across the public and private sectors rely on data to make better decisions about everything from employee salaries to new legislation. Data provides decision makers insight into what the baseline is, where collective needs are, and where resources should be allocated. But half our world’s population—women—are underrepresented and many times completely unrepresented in these datasets.
Inaccurate data often results from gender bias in the design of surveys or questionnaires, or from someone other than the woman or girl responding to a survey on her behalf. Misrepresented or incomplete gender data collection yields results that misses the mark on understanding women’s needs or their economic and social contributions. Policies and initiatives around healthcare, education, economic opportunity and more are built based on what’s available—gender-biased data—and fail to fairly serve women and girls. How can we close the gender data gap and pursue the global ambition towards gender equality and a fuller understanding of the whole population?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
In today’s always-on world, people are more digitally-connected than ever before – yet less connected to one another in meaningful ways. That’s why Murad®, the pioneering clinical skincare brand, is launching the EyesUp Campaign, a new initiative designed to educate people about the danger of digital-only relationships and the power of real-world human connection. Through the campaign, Murad is encouraging people around the world to go “EyesUp” and connect with one another in real life.
Renowned as the “Father of Internal Skincare,” Dr. Murad’s groundbreaking work and research over the past decade has centered on helping people cope with Cultural Stress™, or the stress of modern living. The hallmarks of Cultural Stress include digital dependency, the inability to disconnect from work, and lowered self-esteem due to increased social expectations.
To view the multimedia release go to:
https://www.multivu.com/players/English/7833456-murad-skincare-eyesup-campaign/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
Sanofi Consumer Healthcare – the makers of new Xyzal® Allergy 24HR, which is now available on retail shelves nationwide – revealed today the results of a social experiment in which 160 participants (80 allergy sufferers and 80 non-sufferers) wore a wearable device for 30 days to track their sleep and activity. The first-of-its-kind experiment found allergy symptoms can impact various elements of sufferers’ lives, including both the quality of their sleep and their daytime activities. Xyzal is partnering with renowned allergist Dr. Neeta Ogden to encourage allergy sufferers to Wise Up about the importance of managing their allergies this spring, so they can have a better night’s sleep and Rise Up in the morning to take on the day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8029451-sanofi-xyzal-allergy-social-experiment-wise-up-rise-up/
